Mindshare Entertainment has optioned the rights to Steven Kotler’s bestseller “The Rise of Superman,” with the company planning on adapting the book into a TV show, feature-length documentary and digital experience.
The book examines 15 years of research and interviews with dozens of scientists and athletes on the science of “flow,” an optimal state of consciousness in which people perform and feel their best.
Mindshare plans on delving deeper into the science of ultimate human performance and where peoples’ limits lie, through a variety of platforms. Although there are no deals in place yet, company hopes to make the “Rise” adaptation its first to land a home on prime-time TV.
“Our mission is to bring compelling content to audiences in new ways,” Lang said. “We are very excited to partner with this group, who are at the top of their fields in storytelling. Creating original entertainment content allows us to bring exclusive content to our clients. And, the team is excited to dig into this story.”
David Lang, Mindshare’s chief content officer and president of Mindshare Entertainment, will produce the projects with Kotler, filmmaker Dirk Collins and business manager Johnny Alamo.
“Steven, Johnny and myself have worked tirelessly to position this project for mainstream distribution,” Collins said. “‘The Rise of Superman’ is the only book to have ever hit science, sports and business national bestseller lists all at once. It’s a story that needs to be brought to life across multiple platforms and Mindshare Entertainment is the perfect partner to help realize this vision.”
Mindshare Entertainment, part of GroupM, which oversees the media investments of WPP, recently produced a celebrity filled campaign for Royal Caribbean; culinary competition series “Life Tastes Good Championships” for LG Home Electronics; “The Rookie,” a web series for Unilever’s Degree deodorant brand themed around Fox’s “24;” and previously scored with digital series “In the Motherhood” that was adapted by ABC.