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Technicolor Launches Networking Site for Filmmaking Pros

Creative District aims to help showbizzers connect, find funding

Business networking site LinkedIn has become a must for job seekers and corporate recruiters, but it’s not tailored for creatives or production pros who get hired as crew and move from show to show — or for the producers who hire them.

Technicolor has stepped in to fill that void with a social network, Creative District, that aims to help film and media makers collaborate and share resources.

Creative District general manager Micki Krimmel said she decided to create the company in order to meet filmmakers’ needs – namely, finding work and funding. It allows users to create a profile and post projects and related job opportunities.

In an unusual arrangement, Creative District operates as a startup, with Technicolor as its sole investor.

“In the film community, I would say the Technicolor brand carries a lot of weight. It’s been a trusted partner for the film community for 100 years,” Krimmel said. “It brought us some credibility right out of the gate in the filmmaker community.”

After presenting its platform at Sundance and South by Southwest and launching its beta version on March 26, Creative District made its public launch April 2 and over 7,000 filmmakers have already created profiles and posted more than 2,000 projects on the site.

“It’s been amazing. I sort of believe in releasing early and often, so we released something with a lot of things not built in yet.”

Some of the “bells and whistles” Krimmel hopes to see implemented in the near future are a comments section and a homepage that functions more a as a news feed for users.

Krimmel said she would like to see Creative District grow to help filmmakers to operate across industries as they put their projects together.

“The tool works for creating independent freelancers of all types,” she said. “It’s really important for us to provide that cross-pollination between creative industries. That’s what we’re looking at next. How can we expand this beyond the filmmaker community?”

Creative District has also established a monthly grant program awarding up to $5,000 to support users’ projects.

Krimmel said the next step will hopefully involving working with companies on a larger scale in order to boost users’ productivity.

“What we want to do next is connect with larger production companies where people can post more jobs to provide more opportunities for that community. The idea of Creative District really is to help people go from being a hobbyist filmmaker to giving them the tools to becoming a professional.”

 

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