Artist networking platform Talenthouse has inked a $10 million Series C investment deal led by German media giant ProSiebenSat.1 via Starwatch, ProSiebenSat.1’s music and live entertainment arm.
The deal was announced Thursday morning in Frankfurt during ProSiebenSat.1’s quarterly earnings call. Others joining Starwatch in the investment round include Dave Stewart’s First Artist Bank and actor Gerard Butler, as well as earlier Talenthouse investors.
Talenthouse plans to use the infusion of capital to add to its engineering team, incorporate more senior sales talent and build a presence in Europe.
Co-CEO Amos Pizzey was inspired to create the social media-driven platform while serving as founder and creative director of the branded entertainment division of Saatchi and Saatchi UK. Launched in 2009, Talenthouse currently boasts over 3.5 million artists.
In addition to major brands including Absolut, Coca-Cola, Microsoft, Nikon, Nokia, Samsung, Sony, Spotify, Virgin Mobile and Volkswagen, artists such as Lady Gaga, Paul McCartney, Justin Timberlake and U2 have also used Talenthouse to promote their tours and album releases.
With this investment, Talenthouse has raised a total of $29.3 million to date.