The Screen Actors Guild Foundation has appointed media marketing veteran Cyd Wilson as its new executive director following the departure of Jill Seltzer.
Wilson is the founder and president of Cyd Wilson Entertainment Marketing and long-time creative director of Time Inc’s. Style and Entertainment group of magazines.
SAG Foundation President JoBeth Williams said, “Cyd is one of the powerhouses in the industry. She has vision, passion and a drive to create a successful merging of corporate goals with humanitarian needs.”
Wilson created and managed the People – Entertainment Industry Foundation SAG Awards Gala as well as InStyle’s Golden Globes, Grammy Fashion and L.A. Film Fest parties. She also spent five years helping to establish the Elizabeth Glaser Pediatric AIDS Foundation where she created the “A Time for Heroes” fundraiser.
“My career in non-profits began in Hollywood and coming to the SAG Foundation gives me an opportunity to return full circle and focus solely on the act of giving back to performing artists,” she said.
The nonprofit SAG Foundation is funded and governed independently of SAG. Programs include emergency assistance to actors in times of financial and medical distress; a scholarship fund, LifeRaft, Conversations and Casting Access seminars and workshops; an online storytelling project; and BookPALS (Performing Artists for Literacy in Schools) with 2,200 volunteers.
The foundation also opened an Actors Center in 2008 in the SAG HQ, offering use of a screening room, editing bays and workshop space.
Seltzer, who has served as exec director since 2011, said that her tenure saw the opening of a SAG Foundation office and building an Actors Center in New York, taking the Performers Programs on the road to actors throughout the country, increasing the amount of online programming and stewarding the first-ever million dollar grant. “Having achieved these goals, the timing seems right to return to the broader philanthropic agenda that has been the focus of my work in the past,” she added.
“Jill has worked hard over these last three years to bring the SAG Foundation to a new level on many fronts,” said Williams.