WWE announced that there were 667,000 subscribers to its all-digital streaming WWE Network following the company’s biggest pay-per-view event April 6 in New Orleans, while the event also generated nearly 400,000 PPV buys.
That means roughly 1.067 million people in the U.S. had paid to access a “WrestleMania” for the first time domestically, WWE said.
It’s a clever crunching of numbers for WWE, but one worth noting, considering “WrestleMania” typically generates around 1 million PPV buys overall through traditional cable and satellite PPV providers worldwide.
WWE is charging $10 a month for its WWE Network with a six-month commitment. WWE’s goal is to sign up 1 million subscribers by the end of 2014. The network was already turning a profit, according to WWE, with just 400,000 subscribers. The network will make all of WWE’s 12 PPVs available to subs.
PPV providers typically charge around $70 to watch the four-hour “WrestleMania” in HD.
WWE Network launched Feb. 24 in the U.S. and streamed six hours of live coverage of “WrestleMania 30” on April 6. The company also said more than 7.1 million hours of video content was viewed on the WWE Network during “WrestleMania” week, from April 1 through April 8.
The company plans to launch its network in Canada, the U.K., Australia, New Zealand, Singapore, Hong Kong and the Nordic countries in late 2014 and early 2015.
To boost numbers, WWE is now offering a free one-week trial of WWE Network that will give users access to “WrestleMania 30” as well as its lineup of original series and vast library of programming and PPVs.