Nigel Cox-Hagan has been named senior vice president of marketing, creative and branding at ABC Family, network president Tom Ascheim announced Tuesday.
In his new role, Cox-Hagan will lead the creative marketing work for the network. He will be responsible for the strategic execution of all marketing activities across multiple platforms and will oversee all on-air and off-air marketing, as well as integrated marketing, audience development, franchise and brand management, and promotional partnerships. He will also manage marketing operation functions.
“Nigel is an accomplished brand builder who consistently develops ground-breaking creative and sticky campaigns,” said Ascheim. “He is an insightful executive with the ability to innovate and lead creative ventures. We are thrilled to welcome him to our talented team and I can’t wait to see what Nigel has in store for us.”
“ABC Family is a groundbreaking network and a go-to entertainment destination for a passionate young audience,” added Cox-Hagan. “I am proud to be part of the team building on the brand’s rich legacy and finding exciting new ways to engage the viewers.”
Cox-Hagan most recently served as exec vice president of creative and consumer for VH1 Networks.