NFL Names Pepsi Veteran Dawn Hudson As Its New Chief Marketing Officer

NFL Preseason Ratings
Jason Miller/Getty Images

Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide acclaim seems to be slipping away.

Hudson will start the job next month and report to Commissioner Roger Goodell.  “We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans,” Goodell said in a statement. She is not the Dawn Hudson who has served as chief executive of the Academy of Motion Pictures Arts & Sciences.

Hudson has unique insight into the NFL’s selling points. Pepsi, after all, has been a big sponsor of the league for years, and has aligned itself with the Super Bowl for decades.She joins the organization when it is in the midst of a public-relations crisis, coming under intense criticism for the way it has handled an act of domestic violence by former Baltimore Ravens player Ray Rice, as well as for a number of players who have been involved in domestic-violence and abuse incidents in recent weeks. On Friday, Goodell told reporters the NFL’s policies needed to be updated and acknowledged his method of dealing with the Rice scandal was wrong.

For the past five years, Hudson has worked as vice chairman of Parthenon Group, a Boston strategic consulting firm. She has led its consumer practice, focusing on the food, beverage and restaurant sectors. She previously spent 11 years at PepsiCo, where she become president and chief executive of the company’s flagship beverage unit in the U.S. She has also worked at big ad agencies such as DMB&B.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. cwl1968 says:

    ….
    The nfl is sending the wrong message to our youth…
    The NFL players in the article below (except Greg Hardy) are still playing even after being arrested for domestic violence… What does this say to our women and children?…What does it say about American morals? http://www.nbcnews.com/storyline/nfl-controversy/s… It is time to tell the nfl that placing greed before the welfare of women and children will not be tolerated in our society (nor will covering up such dispicable acts) … Boycott the nfl by boycotting all corporations that advertise during nfl games… Do it for your wives… do it for your children… do it for the morality of America. The NFL is a disgrace to the fabric of american morals and the human race… A money hungry morally corrupt monopoly played by millionaire wife/ child / animal abusers, rapist, steroid users, murderers and pretty boys who have hung up their jock straps for dresses while trying not to damage their million dollar peticures.The NFL (National Felons League) is damaging to the reputation of America and a shameful role model for our youth. It is time for a new football league to emerge so that we can end this corruption of American morals… called the NFL.

More Biz News from Variety

Loading