NFL Names Pepsi Veteran Dawn Hudson As Its New Chief Marketing Officer

Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide acclaim seems to be slipping away.

Hudson will start the job next month and report to Commissioner Roger Goodell.  “We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans,” Goodell said in a statement. She is not the Dawn Hudson who has served as chief executive of the Academy of Motion Pictures Arts & Sciences.

Hudson has unique insight into the NFL’s selling points. Pepsi, after all, has been a big sponsor of the league for years, and has aligned itself with the Super Bowl for decades.She joins the organization when it is in the midst of a public-relations crisis, coming under intense criticism for the way it has handled an act of domestic violence by former Baltimore Ravens player Ray Rice, as well as for a number of players who have been involved in domestic-violence and abuse incidents in recent weeks. On Friday, Goodell told reporters the NFL’s policies needed to be updated and acknowledged his method of dealing with the Rice scandal was wrong.

For the past five years, Hudson has worked as vice chairman of Parthenon Group, a Boston strategic consulting firm. She has led its consumer practice, focusing on the food, beverage and restaurant sectors. She previously spent 11 years at PepsiCo, where she become president and chief executive of the company’s flagship beverage unit in the U.S. She has also worked at big ad agencies such as DMB&B.

More Biz

  • Harvey Weinstein and Benjamin BrafmanHarvey Weinstein

    Can Harvey Weinstein, the Poster Boy of #MeToo, Get a Fair Day in Court?

    Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide […]

  • Chuck Panama Dead: Longtime Industry Publicist

    Chuck Panama, Longtime Industry Publicist, Dies at 93

    Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide […]

  • Bruce Willis and Paul Bloch'A Good

    Remembering Paul Bloch: 'He Wasn't Just a Character, He Had Character' (Guest Column)

    Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide […]

  • Ellen Degeneres Racism

    Entertainment Leaders Set to Celebrate Special Olympics 50th Anniversary

    Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide […]

  • Lauren Sivan

    Accuser Lauren Sivan Reacts to Harvey Weinstein's Arrest: 'He Should Be in Jail'

    Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide […]

  • Netflix Reed Hastings

    Netflix Stock Closes at All-Time High, Nudging Market Cap Ahead of Disney's Again

    Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide […]

  • Mario Batali

    Mario Batali's Three Las Vegas Restaurants to Close Following Harassment Allegations

    Dawn Hudson, who rose though the Pepsi ranks to become chief executive of the beverage giant’s North American beverage operations, will become the chief marketing officer of the National Football League, and in doing so will take on a singular assignment: Promoting what may be America’s most popular sport at a time when that wide […]

More From Our Brands

Access exclusive content