Marketing and advertising firm Mob Scene Creative + Productions has inked a deal to sell a majority stake in the Beverly Hills-based company to a private investor group.
As part of the transaction, Mob Scene co-founder Brian Daly will exit the company to pursue new business endeavors. Co-foudner Thomas Grane will remain as CEO with a significant ownership interest in the company. Grane will continue to oversee the company’s day-to-day operations and drive strategic growth.
Mob Scene has done marketing and promo work on such blockbusters as “Avatar” and “Man of Steel” as well as HBO’s “True Blood” and for FX programming, among other clients.
“This was a lot of work to put together, but we could not ask for a better situation,” said Daly. “The company is getting an infusion of capital from passionate and experienced investors, and we as founders are able to follow our individual passions; Tom with Mob Scene and myself to explore new opportunities.”
Added Grane, “This is an amazing new chapter for the company and I’m incredibly excited about my new partners and our shared vision for the future. Though I will miss having Brian as my partner, I am excited to say that Mob Scene’s leadership otherwise remains intact with Jeff Lamont as president of creative advertising and Jason Groff as executive vice president.”
Investment firms Five Crowns Capital and StoneCreek Capital orchestrated the sale on behalf of Mob Scene to a group of private equity concerns that were looking to expand in the content business. The acquiring firms include Banyan Mezzanine Funds, Diamond State Ventures and Jefferson Capital Partners.