Michael Pavlic Sony

Wasting no time, Sony has announced that Michael Pavlic will replace Tommy Gargotta as president, worldwide creative advertising. On Tuesday, Gargotta stepped down from his post at the Culver City-based studio.

Pavlic was quickly promoted from executive VP of creative advertising and will report to Dwight Caines, president of domestic theatrical marketing for Columbia TriStar Motion Picture Group. In his new role, Pavlic will head up both the domestic and international creative advertising teams to launch Columbia and Sony Pictures Animation feature films across the globe.

“Mike is a talented and passionate creative executive whose instincts are as strong as his commitment to great work,” said Caines in a statement. “I am thrilled that he will be mentoring and leading the team as we rebuild for the future.”

Pavlic’s promotion marks the continuation of  Sony’s internal shifts and external departures. Just last week Jeff Blake announced his exit, and in the last 18 months several top division heads have either been fired or left. They include worldwide marketing president Marc Weinstock; home entertainment chief David Bishop; senior VP of media relations Steve Elzer; Chris Cookson, president of Sony Pictures Technologies; executive VP, worldwide commercial for Sony Pictures Home Entertainment Matt Brown; executive VP of global communications Ann Boyd; VP of global communications Jason Allen and home entertainment and acquisitions public relations head Fritz Friedman.

Amidst the numerous staffing moves, Sony Corp.’s Tokyo headquarters announced Thursday that its film revenue increased 22.6% year-over-year, or 18% on a constant currency basis, to $1.93 billion. The company attributed that to “the strong worldwide theatrical performances of ‘The Amazing Spider-Man 2′ and ’22 Jump Street,'” which globally grossed approximately $707 million and $279 million, respectively.

Pavlic rejoined Sony in 2009. He clocked a stint at Sony from 2003-2005 as manager of creative advertising, left, and returned to work on several of the studio’s campaigns including “22 Jump Street,” “American Hustle” and “Moneyball.”

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