London-based Station 12 claims to be the only investment firm to focus entirely on providing growth capital to Europe’s disruptive media, entertainment and media technology companies.
The team will invest in companies ranging from television, film, publishing and live entertainment, through to marketing services, e-commerce, digital content, gaming, fashion and design.
Bradley said that although there are plenty of investment options for start-ups in Europe, there is a lack of coin to allow those companies to expand.
“Today, Europe is home to some of the world’s most vibrant creative industries, producing exceptional content and media companies,” Bradley said. “Unlike the European technology market, which has deep resources of expansion capital, our media and entertainment sectors remain under-served by capital and operational expertise required to support long-term success. Station 12 intends to fill this gap and become the pre-eminent investor in the space.”
The investment team, which will start to fund-raise this summer, has already identified a pipeline of potential investments, into which the average initial investment will be around £10 million ($16.7 million).
As head of Ingenious Ventures, Bradley invested in companies like Simon Fuller’s 19 Management, the company behind “American Idol,” which was sold to CKX; video-games producer Lionhead Studios, whose titles include “Fable” for Xbox, and was sold to Microsoft; Digital Rights Group, the U.K.’s largest independent TV rights distributor, which was sold to Modern Times Group in 2013; and Cream, the dance music festival operator sold to LiveNation.
Ingenious’ founder and CEO, Patrick McKenna, is acting as a strategic adviser to Station 12.
McKenna said: “Patrick and I have worked together for many years — from my days at the Really Useful Group through to our collaboration with Ingenious Ventures. He has worked both operationally in entertainment and as an investor and adviser, giving him a unique skill set and insight into the media and content sectors.”