Vector Management has announced a strategic venture with Ortner Media Group, the management-production firm led by Eric Ortner with a client list that includes Soledad O’Brien, Ann Curry and Ron Popeil.
Vector Management is part of Live Nation Entertainment’s management unit Artist Nation, which represents musicians, entertainers, celebrities and chefs.
Jack Rovner, co-president of Vector Management along with Ken Levitan, said that the venture, called Vector OMG, will focus in part on “non-conventional opportunities” and “will take the best practices of traditional campaigns in the general entertainment marketplace while creating new revenue opportunities for journalists and other public figures.”
Before starting his firm, which represents on-air talent, content producers, comedians, journalists, investors and multinational brands, Ortner was a senior producer for “Good Morning America” and “GMA Weekend,” and his producing credits also include “20/20,” CBS News programs and “Today.” He is co-chair of the White House’s Entertainment Advisory Council, and was senior strategist for marketing for Covered California, the state’s healthcare insurance marketplace.
“The changing media landscape has created a great opportunity for journalists, artists and brands to reach their audiences in new ways while retaining their core credibility,” Ortner said.