Laurence Fishburne Returns as ‘The Matrix’s’ Morpheus in Kia’s Super Bowl Commercial

Kia Motors America has offered up and extended look at its Super Bowl commercial starring Laurence Fishburne as Morpheus from “The Matrix” franchise.

The 90-second video that Kia posted online Tuesday promotes the Korean automaker’s new K900 luxury sedan. The company will air a 60-second version during the Super Bowl. Fox is charging $4 million per 30-second spot.

“Take the blue key and go back to the luxury you know. Take the red key and you’ll never look at luxury the same again,” says Fishburne, in character, while mimicking his lines from the sci-fi saga.

The commercial, produced by David&Goliath, will air Feb. 2 during the match up between the Denver Broncos and Seattle Seahawks.

Many marketers buying ad time during the game already have posted their commercials online, including SodaStream, which capitalized on controversy surrounding an edited version of a spot that stars Scarlett Johansson.

SEE ALSO: Scarlett Johansson’s Banned Super Bowl Ad Pops Online

Jaguar also has posted its ad featuring Tom Hiddleston, Ben Kingsley and Mark Strong in a Tom Hooper-directed ad revolving around British villains in movies.

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  1. PeteR.. says:

    Absolutely outstanding. Makes me miss Matrix movies… which is surprising.

  2. Godwin says:

    why would they absolutely butcher the aria like this?

  3. Rebecca says:

    What opera was the song that Lawernce Fishburne sang from?

  4. Peggy Allen says:

    That just lessened The Matrix for me. As if Speed Racer didn’t already.

    • Xybernauts says:

      I don’t see why. I think the ad was fine. Not the best ad, but not the worst either. Also, that said, nothing could lessen The Matrix for me.

    • Gino Jeffries says:

      …not to mention Matrix 2 (especially bad) and Matrix 3.
      Cloud Atlas was excellent, though.

      • Wade Wilson says:

        Yeah, IDK…Reloaded was a spectacular action flick on the big screen, and I loved the Architect scene…
        and I think that’s what killed it for a lot of people, they probably didn’t understand the significance of that twist…

  5. Big Daddy D says:

    MORPHEUS!! I believe!!

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