Laura Kim Tapped for Participant Media Marketing Post

Laura Kim Participant Media

Participant Media has selected veteran marketing exec Laura Kim as its senior VP of film marketing.

The move came two months after Buffy Shutt and Kathy Jones left Participant Media as the heads of marketing.

Kim will report to Participant’s documentary films exec VP Diane Weyerman and narrative films exec VP Jonathan King.

Kim was principal and founder at Inside Job, which handled marketing, PR and consulting on “Albert Nobbs,” “Winter’s Bone,” “Martin Cal,” “Restrepo” and Undefeated” as well as  The Sundance Institute.

Kim previously served as exec VP of marketing for Warner Independent Pictures, which was shuttered in 2008. She handled “Before Sunset,” “March of the Penguins” and Participant’s “Good Night and Good Luck.”

Kim  is a member of the Academy of Motion Picture Arts and Sciences, and serves on the board of directors for Film Independent.

Participant was founded a decade ago ago by former eBay exec Jeff Skoll with the aim of backing films with a social message. The company’s co-financed “The Help,” “Lincoln,” “Good Night, and Good Luck” and “Syriana” as well as docu “An Inconvenient Truth.” “Lincoln” has been Participant’s top grosser with $275 million worldwide.

Participant’s “The Fifth Estate” performed poorly after it premiered as the opening night film at the Toronto Film Festival last September. The WikiLeaks drama took in only $3.2 million in the U.S. and another $5 million overseas.

The company launched the cable channel Pivot last August. Its upcoming film titles include J.C. Chandor’s “A Most Violent Year,” “The 100 Foot Journey” and “Best Exotic Marigold Hotel 2.”


Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety