Laura Kim Tapped for Participant Media Marketing Post

Participant Media has selected veteran marketing exec Laura Kim as its senior VP of film marketing.

The move came two months after Buffy Shutt and Kathy Jones left Participant Media as the heads of marketing.

Kim will report to Participant’s documentary films exec VP Diane Weyerman and narrative films exec VP Jonathan King.

Kim was principal and founder at Inside Job, which handled marketing, PR and consulting on “Albert Nobbs,” “Winter’s Bone,” “Martin Cal,” “Restrepo” and Undefeated” as well as  The Sundance Institute.

Kim previously served as exec VP of marketing for Warner Independent Pictures, which was shuttered in 2008. She handled “Before Sunset,” “March of the Penguins” and Participant’s “Good Night and Good Luck.”

Kim  is a member of the Academy of Motion Picture Arts and Sciences, and serves on the board of directors for Film Independent.

Participant was founded a decade ago ago by former eBay exec Jeff Skoll with the aim of backing films with a social message. The company’s co-financed “The Help,” “Lincoln,” “Good Night, and Good Luck” and “Syriana” as well as docu “An Inconvenient Truth.” “Lincoln” has been Participant’s top grosser with $275 million worldwide.

Participant’s “The Fifth Estate” performed poorly after it premiered as the opening night film at the Toronto Film Festival last September. The WikiLeaks drama took in only $3.2 million in the U.S. and another $5 million overseas.

The company launched the cable channel Pivot last August. Its upcoming film titles include J.C. Chandor’s “A Most Violent Year,” “The 100 Foot Journey” and “Best Exotic Marigold Hotel 2.”

 

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