Exec will lead all customer engagement activities across physical, digital home entertainment transactional businesses for Fox, MGM, Relativity and DreamWorks Animation
Feldman most recently was president of Fox’s international homevideo distribution efforts and will continue to manage that area of the studio’s business with his new position.
The executive move essentially solidifies the global marketing, research, technology and distribution teams for Fox Home Entertainment under president Mike Dunn.
Feldman will lead all physical and digital home entertainment transactional businesses for 20th Century Fox and third party partners, including DreamWorks Animation, MGM and Relativity Media around the world. It’s become a key role for studios as they look to mint more coin out of traditional retailers and digital platforms with their homevideo releases — especially at a time when consumers are shifting the way they rent and purchase movies and TV shows. Fox was one of the first studios to combine the global physical and digital businesses of its homevideo operations.
In his new post, Feldman also will be responsible for the strategic alignment and growth of customers like Amazon, Best Buy, Comcast, Google Play, iTunes, PlayStation, Sky, Target, Walmart including Vudu, and Xbox, while also driving Fox’s Digital HD, VOD, and physical disc businesses.
“Keith has been instrumental in developing our physical and digital businesses in the international marketplace, and his experience, leadership, and business acumen will help ensure our future success globally,” Dunn said. “As we continue to navigate the vast expansion of retail channels around the world, he is well positioned to continue to lead our company’s flagship customer initiatives and drive our business forward.”
Dunn’s team also includes Mary Daily, president of marketing and chief marketing officer; and Danny Kaye, executive VP, research and technology strategy.
“I am excited to have the opportunity to strategically shape the future of our organization with a global perspective and to identify and champion new business models and distribution channels for home entertainment,” Feldman said.