Carrie Gormley and Jonathan Gitlin have received promotions at Create Advertising Group, as the entertainment marketing agency expands into new areas.
Gormley now serves as president of theatrical advertising, while Gitlin is president of television and gaming.
The two report to Create co-founder and CEO David Stern, as they focus on expanding the company’s portfolio of services and international recognition, while also leading the business, strategy and creative direction of the 100 member firm. This year, it’s received kudos for its work on “Lucy,” “Fargo” and “Orange is the New Black.”
The agency was the first Hollywood agency to open an office in the U.K., for example, and has gained notoriety for its mult-cultural campaigns, especially when it comes to the Hispanic market.
Gormley oversees the company’s theatrical group, which has produced campaign materials for the first two installments of Sony’s “The Amazing Spider-Man” films, WB’s “The Lego Movie,” Universal’s “Despicable Me 2,” Disney’s “Thor: The Dark World,” the first two “Iron Man” movies, “Pirates of the Caribbean: On Stranger Tides,” “Alice in Wonderland,” and James Bond films “Skyfall” and “Casino Royale.”
“Carrie’s endless creative abilities and skill, business savvy, and energy will keep us competitive in the movie marketing business of the future,” Stern said, calling her “a perfectionist who understands that talent and great editing is the life blood of our business and she knows how to work with clients and her team to get the best out of the material.”
Gitlin, in particular, helped Create expand its TV and gaming business, producing trailers and spots for “Sons of Anarchy,” “Orange is the New Black,” “Fargo,” “Manhattan,” and “The Americans.” In the video game space, it’s produce campaigns for “Dark Souls II,” “God of War 3,” “Twisted Metal,” “Just Dance 4,” and the PlayStation 4 console launch.
“Jonathan began as an intern 10 years ago and he has proven himself to be one of the true leaders of our company,” Stern said. “The company’s ability to enter (the TV and games sectors) and successfully incorporate this work into our creative flow has been critical to our ongoing expansion and success.”
Create’s branding division also has worked with Netflix, Machinima, the BBC and Sony PlayStation.
“As Create Advertising continues to grow and expand, I couldn’t be more proud to have two of the most creative and innovative leaders as partners helping guide the future of our firm,” Stern said. “Jonathan and Carrie represent the best of Create. They are both long time members of our team and part of our DNA is recognizing and rewarding home-grown talent.”