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John Stanley will take on overall leadership of Warner Bros. Digital Distribution UK and Warner Bros. Consumer Products UK, in addition to his existing responsibilities as SVP & Managing Director, Warner Bros. Home Entertainment Group UK, Ireland, Spain & Nordics, WB announced Monday. Stanley will continue to report to Josh Berger, President & Managing Director, Warner Bros. UK, Ireland & Spain.

“In this well-deserved appointment, John’s new broader remit reflects our commitment to cross-category selling, a concept that he has spear-headed to tremendous success over the years,” Berger said in a statement. “With our products being increasingly sold across many different platforms, John is well-positioned to maximise the sales of our key franchises in one joined-up operation.”

Stanley joined Warner Bros. in Feb. 2007 as Managing Director of Warner Home Video UK. Previously, he spent 11 years at Twentieth Century Fox.

The company also recently appointed Preston Kevin Lewis as General Manager, Warner Bros. Consumer Products UK. He’ll report to Stanley and Pilar Zulueta, Executive Vice President & General Manager, EMEA, Warner Bros. Consumer Products.

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