TOKYO – Japanese satellite platform SKY Perfect JSAT plans to launch its first overseas channel, in Indonesia.
Called Waku Waku Japan, it will begin broadcasts on Feb. 22 with a range of Japanese programming, including toons, sports and the hit NHK drama “Amachan” (pictured), as well as local shows. Plans are also afoot for channels in other Asian markets, with content subbed or dubbed into local languages.
SKY Perfect is partnering with lndonesian counterparts Okevision and Indovision, leaders in the local payTV business.
SKY Perfect JSAT is the dominant platform in Japan, but has been slow to expand abroad. With the market for pay-TV still growing in Asia, it now sees a chance to earn new revenues even as its home market stagnates. In Indonesia households using pay-TV services now number 2.5 million, compared with 1.1 million in 2010.