Domo celebrates Ghostbusters anniversary

The Stay Puft Marshmallow Man has found a new friend to attack New York City.

Japan’s Domo will help celebrate the 30th anniversary of “Ghostbusters” as part of a line of consumer products and collectibles tied to the film Sony will release this fall. Products will feature the big brown furry Domo in a variety of scenes and situations from “Ghostbusters,” alongside Slimer and the Stay Puft Marshmallow Man.

Big Tent Entertainment brokered the deal with Sony Pictures Consumer Products.

“Ghostbusters is one of the most influential and instantly recognizable pop-culture icons of all-time,” said Rich Collins, president and CEO, Big Tent Entertainment, that also manages the brand strategy, licensing and merchandising deals for Discovery Kids, NBCUniversal’s Mun2 Network and “The Biggest Loser” franchise, Miffy in North America, and preschool network Sprout. “This mash-up bridges the generation gap between pop-culture fandom and blends two franchises that seem to share a common sensibility.”

Initially created as a network mascot for the 10th anniversary of Japan’s public broadcaster NHK, in 1998, Domo quickly became popular through a series of 30-second interstitial sketches and expansive merchandise line. Online, the character has over 6 million Facebook fans and regular appears in user-generated images, videos and websites on YouTube, Instagram and Pinterest.

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