Guggenheim Shakeup, Ross Levinsohn No Longer

Former Yahoo exec shifts focus to business development

As part of restructuring its publishing holdings, Guggenheim Partners has shifted the duties of digital media chief Ross Levinsohn to a pure business-development role and removed him from managing the company’s trade publications, which include the Hollywood Reporter and Billboard.

Levinsohn remains CEO of Guggenheim Digital Media, a post the former Yahoo chief executive has held since January 2013. He will continue to report directly to Todd Boehly, president of Guggenheim Partners. “Ross will continue to pursue promising media opportunities in the digital space,” a Guggenheim rep said in a statement.

On Tuesday, Guggenheim Partners said it would split Prometheus Global Media — the publishing company it acquired from Jimmy Finkelstein’s Pluribus Capital — into two separate operating entities: one that merges THR and Billboard and the other comprising Adweek, the Clio Awards and Film Expo Group.

John Amato will lead business initiatives for the joint THR and Billboard group; he previously ran the Billboard group after Guggenheim last spring acquired Backstage LLC, where he was chairman and CEO. THR editorial director Janice Min will now run editorial operations for both titles. Jeff Wilbur, previously CFO of Prometheus, will be president of the Adweek group.

Under the new structure, Amato, Min and Wilbur will report directly to Boehly. Amato and Min are co-presidents of the company’s newly formed Entertainment Group.

Billboard editorial director Bill Werde will no longer be involved in the magazine, and instead will “develop some new ideas within (the Guggenheim Digital) framework of companies,” he wrote in a blog post.

Separately, in November, Guggenheim Digital Media announced that Michel Protti, senior VP of strategy and operations, was leaving to join Facebook as director of emerging business.

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