Highlights of Variety’s Massive: The Ad & Marketing Summit

massive The Advertising Summit Logo

Date: April 3, 2014
Location: Four Seasons Doheny, Beverly Hills

9:20 a.m.
Keynote Conversation: Convergence: A New Model for Brand-Content Partnerships.
Panelists: Ryan Kavanaugh (1), CEO, Relativity Media; Danny Stepper, co-CEO, Madvine, a Relativity company; Angela Courtin (2), president, Dentsu Aegis Network U.S.; Bonin Bough, vice president, Global Media and Consumer Engagement, Mondelez Intl.; Eric O’Toole, general manager and president of Danone Waters of America.
Moderator: Andrew Wallenstein, editor-in-chief, digital, Variety

10-10:45 a.m.
State of the Media Advertising Business.
Speakers: Geri Wang (3), president sales and marketing, Disney/ABC; Kristi Argyilan, president Magna Global, North America; Donnie Williams, chief digital officer, Horizon Media; Scot McLernon, chief revenue officer, YuMe; Bonin Bough, vice president global media and consumer engagement, Mondelez Intl.; Cheryl Idell (4), executive vice president, Client Solutions, Nielsen.
Moderator: Brian Steinberg, senior editor TV, Variety

2:45 p.m.
The Art and Science of the Entertainment Launch.
Panelists: Terry City, vice president West Coast, Buzzfeed; Duane Varan (5), chief research officer, Disney Media & Advertising Lab; Laurel Bernard, exec VP marketing, Fox Broadcasting; Don Buckley, exec VP marketing, Showtime; Vince Messina, VP industry leader, autos & entertainment, Yahoo; Abbey Thomas (6), VP entertainment, Tremor Video.
Moderator: Andrew Stewart, reporter at Variety

4:45 p.m.
The Fearless Innovators: Entertainment Chief Marketing Officer Roundtable.
Panelists: Sheraton Kalouria, exec VP and chief marketing officer, Sony Pictures Television; Russell Wallach (7), president media and sponsorship, Live Nation; Jen Neal, executive VP of marketing, E! Entertainment; Doug Neil (8), exec veep, digital marketing, Universal Pictures.
Moderator: Andrew Wallenstein.

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