Digital Media Exec Greg Goodfried Joins UTA

United Talent Agency has hired veteran digital media exec Greg Goodfried as an agent in the digital media department.

Goodfried’s role will be to focus on helping to grow all aspects of UTA’s digital practice, and help spearhead efforts to create new digital revenue streams for the agency’s clients.

“Greg’s creativity and thought leadership in building digital businesses around big ideas, brands and influencers will be major assets in servicing our clients,” said Brent Weinstein, Head of Digital Media for UTA in a statement. “He is a pioneer of the modern digital media landscape, and we are excited to have him join our growing team.”

Goodfried began his career as a corporate attorney before co-creating “LonelyGirl15,” an interactive, web-based series. He then co-founded EQAL to build similar digital media franchises, but in 2009 he focused his efforts on branded entertainment and celebrity-branded content, launching LaurenConrad.com.

“UTA has built a world class digital team providing value for talent, startups and brands. I’m excited to join Brent and the team to build on their great momentum,” Goodfried said in a statement.

More Biz

  • Jean-Michel Jarre

    CISAC Reports Global Royalty Collections Hit Record $10 Billion

    United Talent Agency has hired veteran digital media exec Greg Goodfried as an agent in the digital media department. Goodfried’s role will be to focus on helping to grow all aspects of UTA’s digital practice, and help spearhead efforts to create new digital revenue streams for the agency’s clients. “Greg’s creativity and thought leadership in […]

  • John Lasseter Pixar

    John Lasseter Takes Leave of Absence From Disney/Pixar, Apologizes for Unwanted Hugs

    United Talent Agency has hired veteran digital media exec Greg Goodfried as an agent in the digital media department. Goodfried’s role will be to focus on helping to grow all aspects of UTA’s digital practice, and help spearhead efforts to create new digital revenue streams for the agency’s clients. “Greg’s creativity and thought leadership in […]

  • at&t time warner merger

    AT&T-Time Warner Merger: Does the DOJ Have a Case?

    United Talent Agency has hired veteran digital media exec Greg Goodfried as an agent in the digital media department. Goodfried’s role will be to focus on helping to grow all aspects of UTA’s digital practice, and help spearhead efforts to create new digital revenue streams for the agency’s clients. “Greg’s creativity and thought leadership in […]

  • Al Franken

    Former Female 'Saturday Night Live' Staffers Issue Statement of Support for Al Franken

    United Talent Agency has hired veteran digital media exec Greg Goodfried as an agent in the digital media department. Goodfried’s role will be to focus on helping to grow all aspects of UTA’s digital practice, and help spearhead efforts to create new digital revenue streams for the agency’s clients. “Greg’s creativity and thought leadership in […]

  • Harvey Weinstein

    Female-Led Investor Groups Target Weinstein Co. Acquisition

    United Talent Agency has hired veteran digital media exec Greg Goodfried as an agent in the digital media department. Goodfried’s role will be to focus on helping to grow all aspects of UTA’s digital practice, and help spearhead efforts to create new digital revenue streams for the agency’s clients. “Greg’s creativity and thought leadership in […]

  • Randall Stephenson

    AT&T Begins PR Battle Against Justice Department From CNN News Room

    United Talent Agency has hired veteran digital media exec Greg Goodfried as an agent in the digital media department. Goodfried’s role will be to focus on helping to grow all aspects of UTA’s digital practice, and help spearhead efforts to create new digital revenue streams for the agency’s clients. “Greg’s creativity and thought leadership in […]

More From Our Brands

Access exclusive content