Digital Media Exec Greg Goodfried Joins UTA

Greg Goodfried UTA

United Talent Agency has hired veteran digital media exec Greg Goodfried as an agent in the digital media department.

Goodfried’s role will be to focus on helping to grow all aspects of UTA’s digital practice, and help spearhead efforts to create new digital revenue streams for the agency’s clients.

“Greg’s creativity and thought leadership in building digital businesses around big ideas, brands and influencers will be major assets in servicing our clients,” said Brent Weinstein, Head of Digital Media for UTA in a statement. “He is a pioneer of the modern digital media landscape, and we are excited to have him join our growing team.”

Goodfried began his career as a corporate attorney before co-creating “LonelyGirl15,” an interactive, web-based series. He then co-founded EQAL to build similar digital media franchises, but in 2009 he focused his efforts on branded entertainment and celebrity-branded content, launching

“UTA has built a world class digital team providing value for talent, startups and brands. I’m excited to join Brent and the team to build on their great momentum,” Goodfried said in a statement.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety