Fox Audience Strategy Promotes Nicole Bernard to Exec VP

Fox Audience Strategy Promotes Nicole Bernard

Nicole Bernard has been promoted to exec VP of audience strategy for Fox Group.

The post spans all TV, film and digital divisions across 21st Century Fox in an effort to focus the company’s diversity efforts as a strategic business imperative in programming, marketing and executive hiring.

“Nicole and her team continue to cultivate an incredibly productive, ongoing dialogue about who our audiences are and how to better serve them, and, more importantly, they’ve turned those conversations into action,” said Fox Television Group chief operating officer Joe Earley. “With her strategic leadership, we will continue making strides in achieving a diverse mix of people and viewpoints, in front of and behind the camera, as well as within our own ranks, which is a huge priority for Fox.”

Under Bernard’s direction, the Audience Strategy team has worked with division heads across the company on the launch of a host of programs aimed at opening doors for new talent and identifying underserved audiences. Among the recent initiatives spearheaded by Bernard’s group are the Fox Writer’s Intensive, the 21st Century Fox Global Directors Initiative and the Fox-HBCU Alliance with historically black colleges and universities around the country.

A lawyer by training, Bernard has been with Fox since 2005. She previously headed standards and practices for the Fox broadcast network before being tapped in 2011 to lead the Audience Strategy unit.

Prior to joining Fox, Bernard worked in R&D at MCA Records.

 

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  1. No H8'ers says:

    Some comments sound like uninformed (and petty) junior people who don’t get it. Her role is cross divisional and global, so why would she be in her office constantly? The people who matter clearly know who she is and have seen her results, as do people who actually follow the issues and are influencing change. The fact that someone takes the time to be a troll about a situation they obviously have no knowledge of speaks volumes.

  2. It's Sunny! says:

    ha ha ha. i used to work at fox and everyone who had an office near hers was always wondering where the hell she was. she never came to work and nobody could ever figure out what the hell that department did. it’s sad to see the company make such poor decisions. the have to get rid of all their upper management.

  3. Will says:

    Now that they’re paying her more money maybe she’ll show up for work more than once a month. Good plan Fox.

  4. Interesting says:

    Well deserved- Nicole is a terrific executive and leader.

  5. Andy says:

    I’m not that bright a guy, so maybe others can enlighten me but I understand nothing from that press release. The quote from Mr. Earley sounds like he’s answering a question at at Senate subcommittee hearing.

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