The new themed land is inside Universal Studios Florida, while Wizarding World opened in Islands of Adventure on June 18, 2010.
Both are collaborations between Warner Bros., which owns the rights to the Harry Potter film franchise, and Universal, which operates the theme parks.
The Hogwarts Express train connects both lands and provides access to guests who purchase park-to-park tickets. A one-day park-to-park ticket costs $136 per adult.
Universal is showcasing the Diagon Alley attraction to media and analysts and soft opening it to guests this week. Comcast also is showing off the new land to company employees and business partners this week with an event that details the future of the company. Theme parks have been a large component of its upcoming plans.
Diagon Alley recreates locations in and around London from the Harry Potter books and films. In addition to the narrow streets of London’s Diagon Alley, attraction will include Gringotts bank, the Leaky Cauldron restaurant and Weasleys’ Wizard Wheezes store.
Guests who buy exclusive Harry Potter vacation packages from Universal will be able to visit Diagon Alley starting June 29. The packages, which start at $109 per night, include four-night accommodations, three-day park-to-park tickets, breakfast at the Leaky Cauldron and Three Broomsticks restaurants and early park admission to the Wizarding World of Harry Potter.
Universal will also open a Wizarding World in Osaka, Japan this summer, as well as one at Universal Studios Hollywood in 2016.
Stars from the “Harry Potter” franchise, including Matthew Lewis (Neville Longbottom), Evanna Lynch (Luna Lovegood), and James and Oliver Phelps (Fred and George Weasley), were on hand at Universal Orlando for the official announcement.