You will be redirected back to your article in seconds

China Movie Media Group Pairs with Paramount for ‘Transformers’

Paramount Pictures has paired with China Movie Media Group to launch the marketing of “Transformers: Age of Extinction” in China.

“We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the ‘Transformers’ franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we hope ‘Transformers: Age of Extinction’ will continue that tradition,” said Rob Moore, vice chairman of Paramount Pictures.

The China Movie Media Group, which defines itself as “a comprehensive film group that provides a full range of movie services, including production, investment, promotion, Chinese domestic distribution and marketing” has also announced that they will be opening their first U.S. office in Los Angeles, in part to streamline the marketing efforts on “Transformers.”

“The establishment of our new L.A. office is only the beginning of the relationship between the two biggest countries in the rising global film market. In addition, because there were so many Chinese components to TF4 it seemed like a natural and compelling partnership,” says Zhang Gen Ming, CEO and founder of CMMG.

The group is also working with Wanda Cinemas, the largest cinema chain in China for the premiere of the Paramount flick.

More Biz

  • Harvey Weinstein ousted

    Weinstein Co. Adds Board Member to Navigate Bankruptcy Sale

    Paramount Pictures has paired with China Movie Media Group to launch the marketing of “Transformers: Age of Extinction” in China. “We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the ‘Transformers’ franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we […]

  • Allison Mack

    'Smallville' Actress Allison Mack Arrested in Sex Cult Case

    Paramount Pictures has paired with China Movie Media Group to launch the marketing of “Transformers: Age of Extinction” in China. “We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the ‘Transformers’ franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we […]

  • Harvey Weinstein

    Harvey Weinstein Still Seeking His Emails to Combat Sexual Assault Claims

    Paramount Pictures has paired with China Movie Media Group to launch the marketing of “Transformers: Age of Extinction” in China. “We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the ‘Transformers’ franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we […]

  • Ken Ziffren and Claudia EllerVariety Power

    Attorney Ken Ziffren Offers Sobering Take on Film Business at Variety's Power of Law Breakfast

    Paramount Pictures has paired with China Movie Media Group to launch the marketing of “Transformers: Age of Extinction” in China. “We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the ‘Transformers’ franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we […]

  • ynon-kreiz

    Media Exec Ynon Kreiz Named CEO of Mattel

    Paramount Pictures has paired with China Movie Media Group to launch the marketing of “Transformers: Age of Extinction” in China. “We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the ‘Transformers’ franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we […]

  • courtney braun

    Courtney Braun Named Head of Legal Affairs for Endeavor

    Paramount Pictures has paired with China Movie Media Group to launch the marketing of “Transformers: Age of Extinction” in China. “We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the ‘Transformers’ franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we […]

  • Randall Stephenson

    AT&T-Time Warner Trial: Randall Stephenson Takes Stand and Defends Merger

    Paramount Pictures has paired with China Movie Media Group to launch the marketing of “Transformers: Age of Extinction” in China. “We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the ‘Transformers’ franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we […]

More From Our Brands

Access exclusive content