Paramount Pictures has paired with China Movie Media Group to launch the marketing of “Transformers: Age of Extinction” in China.
“We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the ‘Transformers’ franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we hope ‘Transformers: Age of Extinction’ will continue that tradition,” said Rob Moore, vice chairman of Paramount Pictures.
The China Movie Media Group, which defines itself as “a comprehensive film group that provides a full range of movie services, including production, investment, promotion, Chinese domestic distribution and marketing” has also announced that they will be opening their first U.S. office in Los Angeles, in part to streamline the marketing efforts on “Transformers.”
“The establishment of our new L.A. office is only the beginning of the relationship between the two biggest countries in the rising global film market. In addition, because there were so many Chinese components to TF4 it seemed like a natural and compelling partnership,” says Zhang Gen Ming, CEO and founder of CMMG.
The group is also working with Wanda Cinemas, the largest cinema chain in China for the premiere of the Paramount flick.