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Main Street in Mainland China Pickup Pact

U.S. and Hong Kong partners will also co-produce mainstream features.

California-based Main Street Films has pacted with Hong Kong investment fund Crown Brand Corporation to acquire films for distribution in Greater China.

The two will also co-produce family-oriented and romantic comedy films and television productions for North America and Chinese-speaking regions.

The deal was announced in Cannes by Main Street Films chairman Craig Chang and president Harrison Kordestani.

Main Street has already begun acquiring all rights to some 15 films. Recent acquisitions include Mike Newell’s “Great Expectations,” and a quartet of recent Taiwanese titles including mystery “For Love is Sin,” “The Spin Kid,” 3D concert feature film “Mayday 3DNA,” and romantic comedy “The Soul of Bread.”

The first film to be distributed under the deal will be announced this summer.

Crown Brand Corporation, founded in 2013, describes itself as “a privately held, diversified financial services firm.”

Main Street is a production, acquisition, and distribution outfit that since its 2007 inception has been involved with pictures including “LA Bare”; spy thriller “West”; college comedy “Bank$tas” and upcoming action comedy “Barely Lethal,” starring Hailee Steinfeld, Jessica Alba, Sophie Turner, and Samuel L. Jackson.

“Spin Kid” is a 2011 detective thriller written and directed by Joe Lee. A redemption tale, “Sin,” also made in 2011, is directed by Huang Chao-Liang and stars Lin Mei-Hsiu and Akio Chen. Michelle Chen-starring “Bread” (2012) is a tale of small town bliss that is disturbed by the arrival of a celebrity chef (pictured).

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