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Indonesia is to see the launch of an integrated new film market in early 2015.

CANNES – Indonesia is to see the launch of an integrated new film market in early 2015.

The Equator Film Expo (EFX) is intended to put the spotlight on the massive country’s potential both as a co-producer and as a destination for incoming productions.

Promoted by French film producer Guillaume Catala and Indonesian meetings and conferences executive Tedy Tricayono, the event will be privately funded, albeit with government blessing.

In Cannes this week, the pair unveiled an outline of the EFX and said plans would be firmed up by September.

They expect to hold the inaugural event on March 27-30, 2015, back-to-back with the Hong Kong FilMart, which is the biggest film marketplace in Asia. They hope that executives attending FilMart from far-flung origins will like the appeal of visiting two markets in a single trip.

Catala and Tricayono have not yet settled on a destination. They are weighing up the attractiveness – and flight connections – of tourist and heritage sites such as Bali, Ubud and Yogyakarta and may avoid the convention centre-type of venue offered by capital city Jakarta. “We want it to be an intimate market in its first year,” said Tricayono.

“Our focus will be on co-production,” said Catala. “Indonesian cinema is largely unknown, but has a lot of potential thanks to a new generation of overseas-educated film-makers, and growing regional connections within South East Asia.”

The country is the world’s fourth most populous (with 240 million inhabitants) and yet, with only 800 screens, it also one of the most severely under-served by cinema.
EFX is also expected to include a conference series and a technical technology sidebar.

A festival series will focus on works-in-progress and draw10-15 entries from SE Asia. Thanks to an alliance with Cannes’ Cinephiles and the Cinema des Antipodes programs the winner is expected to be presented in Cannes some six weeks later.

“We are preparing to invite and some of the crowd-pulling buyers and underwrite accommodation,” said Tricayono, “but this is an election year and until we have settled on a venue we cannot set the final budget.

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