CAA has acquired PGW, a full-service experiential marketing company.
The company, led by Russ Jones, launched in 1998 and now covers everything from sports marketing to mobile and live event campaigns. They also work with clients on viral and lifestyle marketing.
“CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of PGW will enable us to immediately scale those capabilities. We have the utmost respect for Russ and his team and the award-winning work they have done on behalf of their clients, and believe that their like-minded approach to collaboration and client service will be a great cultural fit,” said Howard Nuchow, co-head, CAA Sports, in a statement.
Jones’ team of 165 staffers will work closely with CAA Sports. PGW is headquartered in Venice Beach.
“Having had the opportunity to work closely with CAA Sports on client-related projects over the past two years, we are thrilled to join this incredibly talented team, and look forward to providing even greater resources and expertise to our clients,” said Jones.