You will be redirected back to your article in seconds

CAA Acquires Experiential Marketing Firm PGW

CAA has acquired PGW, a full-service experiential marketing company.

The company, led by Russ Jones, launched in 1998 and now covers everything from sports marketing to mobile and live event campaigns. They also work with clients on viral and lifestyle marketing.

CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of PGW will enable us to immediately scale those capabilities.  We have the utmost respect for Russ and his team and the award-winning work they have done on behalf of their clients, and believe that their like-minded approach to collaboration and client service will be a great cultural fit,” said Howard Nuchow, co-head, CAA Sports, in a statement.

Jones’ team of 165 staffers will work closely with CAA Sports. PGW is headquartered in Venice Beach.

“Having had the opportunity to work closely with CAA Sports on client-related projects over the past two years, we are thrilled to join this incredibly talented team, and look forward to providing even greater resources and expertise to our clients,” said Jones.

 

More Biz

  • --FILE--Wang Jianlin, Chairman of Dalian Wanda

    China’s Wanda Suffers Financial Declines in 2017

    CAA has acquired PGW, a full-service experiential marketing company. The company, led by Russ Jones, launched in 1998 and now covers everything from sports marketing to mobile and live event campaigns. They also work with clients on viral and lifestyle marketing. “CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of […]

  • Sag Awards Preview

    How to Watch SAG Awards 2018 Online

    CAA has acquired PGW, a full-service experiential marketing company. The company, led by Russ Jones, launched in 1998 and now covers everything from sports marketing to mobile and live event campaigns. They also work with clients on viral and lifestyle marketing. “CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of […]

  • Women's March rallyWomen's March rally, New

    Celebrities Champion LA, NYC Women's Marches: 'March On, My Sisters!'

    CAA has acquired PGW, a full-service experiential marketing company. The company, led by Russ Jones, launched in 1998 and now covers everything from sports marketing to mobile and live event campaigns. They also work with clients on viral and lifestyle marketing. “CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of […]

  • L.A. Women's March: Scarlett Johansson, Viola

    Viola Davis, Scarlett Johansson, Others Rally Thousands at Los Angeles Women's March

    CAA has acquired PGW, a full-service experiential marketing company. The company, led by Russ Jones, launched in 1998 and now covers everything from sports marketing to mobile and live event campaigns. They also work with clients on viral and lifestyle marketing. “CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of […]

  • Thousands of people gather holding protest

    Marchers Reference 'Get Out,' 'Black Mirror' at New York City Women's March

    CAA has acquired PGW, a full-service experiential marketing company. The company, led by Russ Jones, launched in 1998 and now covers everything from sports marketing to mobile and live event campaigns. They also work with clients on viral and lifestyle marketing. “CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of […]

  • Los Angeles Women's March

    How to Watch the Los Angeles Women’s March Online

    CAA has acquired PGW, a full-service experiential marketing company. The company, led by Russ Jones, launched in 1998 and now covers everything from sports marketing to mobile and live event campaigns. They also work with clients on viral and lifestyle marketing. “CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of […]

  • Lori Mccreary and Gary Lucchesi PGA

    How Harvey Weinstein Drove the PGA to Combat Sexual Harassment on Set

    CAA has acquired PGW, a full-service experiential marketing company. The company, led by Russ Jones, launched in 1998 and now covers everything from sports marketing to mobile and live event campaigns. They also work with clients on viral and lifestyle marketing. “CAA Sports Consulting has seen increased demand for experiential marketing, and the acquisition of […]

More From Our Brands

Access exclusive content