Branding Veteran Joanne Freed Joins 42West

Freed comes to the agency from Hunter PR

Consumer marketing and branding veteran Joanne Freed has joined 42West.

Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty.

“Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan Mayer, partner and head of 42West’s strategic communications division.

Prior to working at Hunter PR, Freed’s other clients included Kraft Foods’ grocery division, which included products such as JELL-O, Kraft Macaroni & Cheese, Grey Poupon, A.1. and Maxwell House, and also Mondelez Business, who are the makers of HALLS and Chips Ahoy!

More Biz

  • Hong Kong Disneyland Proclaims Recovery, as

    Hong Kong Disneyland Proclaims Recovery, as Losses Deepen

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • Gibson, Iconic Guitar Company, Said to

    Gibson, Iconic Guitar Company, Said to Be Nearing Bankruptcy

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • David Glasser Fired by the Weinstein

    Weinstein Co. Board Fires COO David Glasser for Cause

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • Rules Don't Apply review

    Warren Beatty Sought Wider 'Rules Don't Apply' Release Despite Grim Test Screenings

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • Oh Seok-geun Korean Film Council

    New Leader Promises Reforms at Korean Film Council

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • SOUTH KOREA OUTMandatory Credit: Photo by

    Actress Choi Hee-seo Looks Forward to a Promising Career

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • The Prison Korean Cinema

    Korea's Box Office Faces a Drop in Admissions as Streaming Services Compete

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

More From Our Brands

Access exclusive content