Doug Scott,a veteran advertising executive known for his expertise in weaving advertiser products into content, is joining WME IMG as the agency’s executive vice president of marketing and brand solutions. The addition marks another bit of shuffle at the agency as it works to knit together the traditional Hollywood expertise of WME with the sports-world savvy of IMG.

The announcement was made by Greg D’Alba, WME IMG’s president of global sales and marketing, who recently joined the company from CNN. Scott will be based in New York.

Prior to joining WME IMG, Scott was president and founder of OgilvyEntertainment, the entertainment division of WPP-owned ad agency Ogilvy & Mather.

His previous roles include senior vice president and general manager of public-relations shop Bragman Nyman Cafarelli; founder of Matter, an entertainment marketing company; executive vice president of marketing and creative director at Hypnotic; and executive vice president and general manager at the Hollywood Stock Exchange. Scott is a graduate of the University of Maryland.

WME/IMG is adjusting to far more public scrutiny of its operations in the wake of a $2.4 billion acquisition of IMG that WME and private equity partner Silver Lake orchestrated in December. Rival agencies are watching to see whether the merger has distracted the company’s leaders while the sports world wants to see whether the deal can re-energize IMG, which was stuck in a limbo of sorts in a months-long sales process.

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