Public relations vets Bill Harrison and Jackie Feldman have launched new praisery Third Street Media Group that will focus on representing entertainment clients, consumer and lifestyle brands.
Warner Bros. Television Group’s Alloy Entertainment, online humor network Cheezburger and national arts philanthropy The Art of Elysium are among the company’s first clients.
Harrison most recently spent the past six months at Principal Communications Group, helping the firm, run by Melissa Zukerman and Paul Pflug, develop a proprietary media training program that will now be made available to entertainment and consumer-focused businesses in content, distribution, technology and philanthropy sectors.
Before Principal, Harrison was CEO of Fifteen Minutes Public Relations, leading strategic initiatives and new business development while working with clients like Ford Motor Co., AT&T and eHarmony’s Compatible Partners. He also established and served as head of corporate communications for Paradigm Talent Agency, and held a senior corporate entertainment role at PMK/HBH, now PMK-BNC.
Feldman most recently was director in the brands division at Fifteen Minutes, where she led PR strategies, media relations, and client services for various consumer and lifestyle accounts, including Ford Motor Co, Roll Global, ShoeDazzle, Martin Katz and celebrity chef Cat Cora. She’s also served as a media specialist at Ketchum Public Relations’ national media team in New York City, working with clients like Cadbury Adams brands, Frito-Lay brands, Dr. Pepper Snapple Group, The Clorox Company, Haagen-Dazs, IKEA and Takeda Pharmaceuticals.
To form the company, Harrison is reuniting with Feldman to form Third Street Media after having previously worked together at Fifteen Minutes.
“I’ve been fortunate throughout my career to work for some of the best PR professionals in the business,” Harrison said. “The time is right to set out building my own agency from the ground up that leverages the collective knowledge I’ve gained and principles I share with my partner Jackie Feldman.”