Charney was suspended as the company’s chief on Wednesday, with the board announcing its intention to terminate his contract with cause. The controversial clothier has been dogged by allegations of sexual misconduct and harassment.
Chief Financial Officer John Luttrell will serve as the company’s interim CEO.
Mayer is no stranger to handling a public relations crisis. He is principal partner and head of the strategic communications division of 42West, which represents scores of A-list Hollywood talent. He has also co-authored “Spin: How to Turn the Power of the Press to Your Advantage” and was managing director and head of the entertainment practice at Sitrick And Company prior to joining 42West.
He will continue in his current role at 42West despite the additional responsibilities.
“My commitment to 42West is completely unchanged,” said Mayer. “I wouldn’t have take this on if I thought it would be impacted.”
Mayer was a board member for American Apparel, which is best known for its ’80s themed, brightly colored t-shirts and underwear. He takes over as co-chairman from Charney, along with David Danziger, a senior partner at MSCM LLP, Chartered Accountants.