Sacramento Sees Rally to Boost California TV and Movie Tax Credits

The below-the-line community joined with Ron Perlman, Carl Weathers and Daniel Stern in Sacramento at the state capitol Wednesday in support of a sweetened incentive program for movies and TV shot in California.

The two-hour event attracted more than 300 attendees to demonstrate that Assembly Bill 1839 has strong backing outside the industry’s Hollywood core. The rally included appearances by the crew of “Pretty Little Liars” and displays of hair, makeup and green screen technology to give a behind-the-scenes look at the industry.

The actors and the crew were also introduced on the Assembly and Senate floors.

The legislation is heading to the Senate floor after clearing the Appropriations Committee last week. The bill will quadruple the size of the tax credit program, to $400 million per year from the current $100 million annual allocation.

Most of the $100 million allocation goes to continuing TV series, such as “Pretty Little Liars,” which is due to receive $8.4 million in the current fiscal year.

“I think the rally was very successful and it showed that there’s a lot of momentum now for AB 1839,” said Steve Dayan, chairman of the California Film Commission and secretary-treasurer of Local 399 of the Intl. Brotherhood of Teamsters. “We were determined to show that this is a lot more than just a Southern California issue.”

The rally is the fourth such event held by supporters of AB 1839 since its introduction in February, which coincided with a Burbank rally that drew over 1,000 attendees. A March event attracted more than 600 at a prop house in Sunland and a mid-June rally in San Francisco drew about 500.

Wednesday’s event drew vendors, film commissioners and reps from SAG-AFTRA, IATSE, the Directors Guild of America, the Teamsters, the IBEW and the American Federation of Musicians.

Gov. Jerry Brown has not indicated whether he will support the legislation, which is aimed at keeping production in California by offering incentives that are comparable to those available in New York, Georgia and Louisiana.

“I believe that the Senate will approve the bill so the big question is what the governor will do,” Dayan added.

More Biz

  • Jeremy PivenBUILD Speaker Series: Jeremy Piven,

    'Entourage' Extra Claims Jeremy Piven Assaulted Her in New Allegation

    The below-the-line community joined with Ron Perlman, Carl Weathers and Daniel Stern in Sacramento at the state capitol Wednesday in support of a sweetened incentive program for movies and TV shot in California. W/ actor Ron Perlman at rally to pass #ab1839, which increases CA’s film/TV production tax credit to keep jobs in CA. pic.twitter.com/EbodzhTYHB […]

  • This, photo shows the 21st Century

    Comcast, Disney Keep Focus on 21st Century Fox Assets Despite AT&T-Time Warner Battle

    The below-the-line community joined with Ron Perlman, Carl Weathers and Daniel Stern in Sacramento at the state capitol Wednesday in support of a sweetened incentive program for movies and TV shot in California. W/ actor Ron Perlman at rally to pass #ab1839, which increases CA’s film/TV production tax credit to keep jobs in CA. pic.twitter.com/EbodzhTYHB […]

  • Scorpion-cbs TV Show

    How Scooter Braun Turned Luck With First Series 'Scorpion' Into Prolific TV Business

    The below-the-line community joined with Ron Perlman, Carl Weathers and Daniel Stern in Sacramento at the state capitol Wednesday in support of a sweetened incentive program for movies and TV shot in California. W/ actor Ron Perlman at rally to pass #ab1839, which increases CA’s film/TV production tax credit to keep jobs in CA. pic.twitter.com/EbodzhTYHB […]

  • Peter Thiel

    Billionaire Peter Thiel Sells Majority of Facebook Stake, Pocketing $29 Million

    The below-the-line community joined with Ron Perlman, Carl Weathers and Daniel Stern in Sacramento at the state capitol Wednesday in support of a sweetened incentive program for movies and TV shot in California. W/ actor Ron Perlman at rally to pass #ab1839, which increases CA’s film/TV production tax credit to keep jobs in CA. pic.twitter.com/EbodzhTYHB […]

  • Justin Bieber Ariana Grande Kanye West

    From Ariana to Watt: Catching Up With Scooter Braun's 20 Clients as SB Projects Turns 10

    The below-the-line community joined with Ron Perlman, Carl Weathers and Daniel Stern in Sacramento at the state capitol Wednesday in support of a sweetened incentive program for movies and TV shot in California. W/ actor Ron Perlman at rally to pass #ab1839, which increases CA’s film/TV production tax credit to keep jobs in CA. pic.twitter.com/EbodzhTYHB […]

  • Scooter Braun Team

    Meet the Six Key Execs Who Help Scooter Braun Care for Roster of Clients

    The below-the-line community joined with Ron Perlman, Carl Weathers and Daniel Stern in Sacramento at the state capitol Wednesday in support of a sweetened incentive program for movies and TV shot in California. W/ actor Ron Perlman at rally to pass #ab1839, which increases CA’s film/TV production tax credit to keep jobs in CA. pic.twitter.com/EbodzhTYHB […]

  • New Media old media shakeup

    Murdoch Sale Talks Underscore Digital's Effect in Disrupting Hollywood

    The below-the-line community joined with Ron Perlman, Carl Weathers and Daniel Stern in Sacramento at the state capitol Wednesday in support of a sweetened incentive program for movies and TV shot in California. W/ actor Ron Perlman at rally to pass #ab1839, which increases CA’s film/TV production tax credit to keep jobs in CA. pic.twitter.com/EbodzhTYHB […]

More From Our Brands

Access exclusive content