Kodak says that it is planning to continue the production of film stock as the company works to finalize agreements with studios to save the format in the digital age.
“After extensive discussions with filmmakers, leading studios and others who recognize the unique artistic and archival qualities of film, we intend to continue production,” Kodak CEO Jeff Clarke said in a statement on Wednesday. “Kodak thanks these industry leaders for their support and ingenuity in finding a way to extend the life of film.”
A spokeswoman for Kodak said that they are working finalize agreements with studios and others in the industry.
Major filmmakers like J.J. Abrams and Quentin Tarantino have lobbied to save Kodak, though sales have fallen by 96% in the past eight years, according to the Wall Street Journal.