‘Annie’ Costume Designer Creates Target Clothing Line

Annie Quvenzhane Wallis Sony
Raymond Hall/FilmMagic

Hey hobo man, hey Dapper Dan: Target is partnering with the costume designer of the upcoming “Annie” remake on an apparel line.

Renée Ehrlich Kalfus has created a 25-piece limited-edition collection of girl’s apparel and accessories line that hits stores and Target.com starting Nov. 16. The mix-and-match collection includes patchwork, embroidery, pins, buttons, tulle and, of course, Annie’s iconic red dress and heart-shaped locket. The collection also includes a DIY kit to inspire creativity in budding fashionistas. Keeping an eye on customers’ bottom dollars, each item is priced at less than $30.

“Target is excited to bring guests a piece of the ‘Annie’ movie magic, just in time for the holiday season,” said Stacia Andersen, senior vice president of apparel and accessories for Target. “The collection’s mix-and-match theme inspires girls to express themselves by creating a look all their own, at prices moms and dads will appreciate.”

While Target has long been known for its partnerships with high-end fashion labels like Rodarte, Proenza Schouler and Jason Wu, this is the first time it has partnered with a costume designer.

“We are thrilled to be part of Target’s first collaboration with a costume designer and their first holiday capsule collection for kids,” said George Leon, executive vice president and head of consumer marketing at Sony Pictures, which is producing the film. “Just like our film, this collection was made with every girl in mind. Girls are going to fall in love with it.”

annie target clothing line

This move is the latest step in the crossover between Hollywood and retailers, particularly when it comes to costume designers. “Saturday Night Live” costume designer Tom Broecker is overseeing a Saks line to honor the long-running sketch comedy show’s 40th anniversary, while “Mad Men’s” Janie Bryant, “Pretty Little Liars'” Mandi Line and “Scandal’s” Lyn Paolo have also seen recent success in this arena. Lionsgate also created a whole fashion and beauty campaign around its “Hunger Games” franchise. Aside from a beauty partnership with CoverGirl, that film also enlisted costume designer Trish Summerville to create a capsule collection for Net-a-Porter.

“Annie,” which stars Quvenzhané Wallis, Jamie Foxx, Rose Byrne, Bobby Cannavale, and Cameron Diaz, opens on Dec. 19.

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  1. Stop the Racism says:

    You people whining about a non-black girl being on display because the actress in the mocie was black are a bunch of senseless idiots. Im so sick of the politically correct mob always trying to place race as a main focus.

    STFU and live your lives! Hey, maybe the girl beat out the performances than anyone else.

  2. kim says:

    I had to see it for myself. I can’t believe Target would stoop so low well guess who’s not buying the little red dress ….

  3. leniceyd says:

    The Annie in-store displays feature Caucasian models, except the single photo with a biracial child behind a Caucasian one. The previous collections, such as Disney’s shows, feature the actual actresses on the displays. This is the first time I’ve ever seen a display that didn’t have the actress in the shots. Why, when there are so few African American actresses in feature length films would Target whitewash this display? It’s bad enough that there are few African American dolls available in your stores until Christmas (except the hideous Monster High character). This smacks of prejudice. Target has recently introduced Ethnic hair care products such as Carol’s Daughter and Mixed Chicks, so to take such a step backward is disheartening.

  4. Zsanara says:

    To the designer Rachel and whoever created the pictures and pictures for the new line. I was so disappointed and upset as I walked through Target with my daughter to see the new Annie clothing line inspired by the movie did not have ONE brown skinned girl in any of the display and ad campaigns! Not one! Yes there is a light brown girl who looks biracial and an Asian girl but not ONE brown skinned girl who looks like my daughter or the little girl who is playing Annie in the remake. What a strong and wrong message to send! Are you saying that girls who are the same or darker skin tone as the little girl playing Annie in the remake cant wear the new line or arent pretty enough to model or wear the clothes? Are you saying that in 2014 nobody thought about included at least one black girl in the ads and pictures???
    How sad!
    What a terrible message to send to so many girls in this world.
    My 12 year old daughter noticed it on her own and I had no excuse to give her in your defense.
    I truly hope you will go back to whoever did the ad and pictures for the line and redo it.
    Until then, me and several other African Americans will not be buying it. Please tel me who we need to complain to.

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  30. Mary Marie Partridge says:

    Target is very savvy, and this clothing line is a smart move, for Christmas
    but I don’t think the movie will be a success, and the video will be in Targets bargain bin

  31. Ralcarbo says:

    What’s only hinted at here is that Sony Pictures owns the costume designs, Ms. Kalfus will be lucky to see a dime from a Target tie-in.
    It’s a hard-knock life for artists creating “works for hire”.

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