ABC Family drama has its biggest midseason finale yet, is TV's top show in some categories
According to Nielsen, “Liars” posted its strongest summer finale in its four seasons to date in virtually all categories, including adults 18-34 (2.1 rating/1.4 million), women 18-34 (3.5 rating/1.2 million), adults 18-49 (1.4 rating/1.8 million) and total viewers (3.33 million).
Among all “Pretty Little Liars” telecasts to date, Tuesday’s summer finale ranks third in women 18-34 and 18-49, and is now the No. 4 telecast in ABC Family history among young women.
It was TV’s No. 1 show Tuesday in women 18-49 (tied with NBC’s “America’s Got Talent”) and adults 18-34, and cable’s No. 1 program in all under-50 female categories.
On the social media front, Social Guide reports that the “Now You See Me, Now You Don’t” season finale of “Pretty Little Liars” became the #1 most tweeted series episode in TV history, accruing nearly 1.9 million tweets by 637,000 unique contributors — and spiking to 70,000 during the show’s final minute.
Elsewhere Tuesday, OWN’s “The Haves and the Have Nots” hit more highs (0.7/2 in 18-49, 2.32 million viewers overall) one week from its first-season finale. Among women 25-54, its 1.44 rating made it Tuesday night’s No. 2 scripted cable original, behind only “Rizzoli & Isles” (1.4/4 in 18-49, 6.00m), which had its best scores since its season premiere in late June.