NBC’s ‘Voice,’ ‘Blacklist’ Rise Monday, While ABC, CBS Lineups Slide

The Voice

Network sweeps the night's half-hours in 18-49

UPDATE: In updated Nielsen estimates released late Tuesday, Fox’s “Sleepy Hollow” rose to a 2.6/7 in 18-49 and CBS’ “Mike & Molly” edged up to a 2.3/6. There were no other 18-49 changes, including the CW shows.

ESPN’s “Monday Night Football” led the way in cable with its Miami-Tampa Bay matchup (3.9/12 in 18-49, 10.96m). VH1’s “Love & Hip Hop 4” was the No. 1 entertainment series in 18-49 (1.8/5).

 

The Voice” and “The Blacklist” were on the rise Monday, lifting NBC to a dominant demo victory over its rivals. Fox hung tough in second, but ABC and CBS were on the low side and fell further behind.

According to preliminary national estimates from Nielsen, NBC was the top-rated broadcaster in 18-49 in all six half-hours Monday with “The Voice” (3.8 rating/10 share in adults 18-49, 11.9 million viewers overall) and “The Blacklist” (3.0/8 in 18-49, 10.7 million viewers overall). The music contest was up 6% (0.2) from its Monday low of last week, and the drama rose 3% (0.1).

“Blacklist” continues to be especially strong in DVR playback, last week adding 5.43 million viewers to its total with just three days of DVR playback. This means that the James Spader drama was up for a third straight week in L3: from 15.07 million on Oct. 14, to 13.53 million on Oct. 21, 15.46 million on Oct. 28 and then 15.76 million on Nov. 4.

Elsewhere, Fox’s drama combo of “Bones” (2.0/6 in 18-49, 7.4 million viewers overall) and “Sleepy Hollow” (2.5/7 in 18-49, 7.0 million viewers overall) matched its demo deliveries of last week and the net finished about 65% above its average on the comparable night a year ago with “Bones” and “Mob Doctor.”

CBS started strong with “How I Met Your Mother” (3.1/9 in 18-49, 8.1 million viewers overall), which was down from last week but up a bit year-to-year, and remained solid at 8:30 p.m. with “2 Broke Girls” (2.7/7 in 18-49, 8.2 million viewers overall), which was up a tick from last week. It went downhill from there, though, as “Mike & Molly” (2.2/6 in 18-49, 8.6 million viewers overall) fell 15% from its OK season premiere of last week, and “Mom” (1.9/5 in 18-49, 10.1 million viewers overall) and “Hostages” (1.1/3 in 18-49, 4.5 million viewers overall) matched their lows.

ABC’s “Dancing With the Stars” hit a season low (1.7/5 in 18-49, 12.5 million viewers overall), down 15% in 18-49 from last week (0.3) even if it did win the timeslot in total viewers. And closing the night, “Castle” (1.9/5 in 18-49, 10.1 million viewers overall) was down 14% (0.3) from last week.

At CW, “Hart of Dixie” (0.4/1 in 18-49, 1.2 million viewers overall) and “Beauty and the Beast” (0.3/1 in 18-49, 0.9 million viewers overall) were on par with last week, though the net’s preliminary averages could be inflated by a preemption for NFL action in Miami.

Preliminary 18-49 averages for the night: NBC, 3.5/10; Fox, 2.3/6; CBS, 2.0/5; ABC, 1.8/5; Univision, 1.4/4; Telemundo, 0.5/1; CW, 0.4/1.

In total viewers: ABC, 11.7 million; NBC, 11.5 million; Fox, 7.2 million; CBS, 6.8 million; Univision, 3.5 million; Telemundo, 1.3 million; CW, 1.0 million.

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  1. Mountaintops says:

    Interesting numbers for those four networks and what they say about viewing habits. NBC is clearly strong in viewers and that demo number. ABC has the most watched show of all the networks (DWTS 12.5 million viewers) but also has a low demo. FOX delivers a middling performance, but solid. CBS starts out competitive with NBC in demo, but only slightly better than FOX in viewers, and dropping horrifically every 30 minutes starting from 9pm to 11pm.
    Analysis: NBC shouldn’t change a thing. They are in great shape. ABC has an immense audience but they need to consider some casting changes if they want a bigger demo. Perhaps new judges, more celebrities that are current with the twenty something/thirty-something crowd, and special guest talent that add some flavor to the show. FOX, can either be satisfied with being stable or try to improve its overall performance with a stronger lead at 8pm. CBS has got to find a way to stop the bleeding away of young viewers over the course of the night. They open with a 3.1, slide down to a 2.7, disintegrate to a 2.2 by pm, fall off the wagon at 9:30 with a 1.9, and are dead by 10pm with Hostages’ 1.1 rating. The CW network is not even registering in the minds of tv watchers when it has a 0.35 demo average and 1 million viewers. Wipe the slate clean and re-do.

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