The Voice

Music contest up 14% from fall opener; A&E's 'Bates Motel' has good second week

UPDATE: In the nationals, NBC’s “The Voice” edged up to a 4.8/13 in 18-49 and 14.47 million viewers overall, a 14% gain in the demo over its fall premiere. Competing 8-10 p.m. reality competition  “Dancing With the Stars” on ABC also was up a bit in the nationals (to 2.4/6 in 18-49, 14.47 million viewers overall).

As “The Voice” went up, though, “Revolution” lost a tick (to 2.6/7 in 18-9, 7.03 million viewers overall), matching the show’s lowest same-night score to date.

Also up a tick in the 18-49 nationals were CBS’ “Rules of Engagement” (2.2/6), “2 Broke Girls” (3.0/8) and “Hawaii Five-0″ (2.1/6).

A&E’s “Bates Motel” held up very well in its second week, as its 1.3 rating in 18-49 was identical to last week, even as it dropped a bit in total viewers (2.84 million vs. 3.04 million). Top cable show of the night was the 9 p.m. hour of USA’s “WWE Raw” in both 18-49 rating (1.8) and total viewers (4.69 million).

EARLIER: Much to the relief of NBC, singing competition “The Voice” returned to robust ratings Monday, dominating its time period in key demos and up vs. the fall season’s opener. Also back and looking good, but not as impressive, was drama “Revolution,” which had been off the air for four months and came back on par with its November average.

Opposite the big showing for NBC — which produced the net’s first nightly demo victory since it aired the Pro Bowl on Jan. 27 — ABC’s “Dancing With the Stars” took a tumble but CBS was off just slightly while both of Fox’s dramas dipped a couple of ticks in the demo week to week.

According to preliminary national estimates from Nielsen, the fourth-season premiere of NBC’s “The Voice” averaged a hearty 4.7 rating/12 share in adults 18-49 and 13.4 million viewers overall from 8 to 10 p.m., peaking in the demo with a 5.2/13 at 9:30. Competitively, it delivered about the same 18-49 rating as CBS (2.5) and ABC (2.3) combined. ABC’s “Dancing” won the block in total viewers (14.1 million vs. 13.4 million).

“The Voice” was up 12% in 18-49 from its most recent premiere (4.2 in September, prior to the start of the season) while down from its series premiere in April 2011 (5.1) and its first regular-slot episode of its second season in February 2012 (the night after it debuted after the Super Bowl). The finale of its third season in mid-December did a 4.9.

By comparison, Fox’s “American Idol” kicked off its 12th season in mid-January with a  6.0/16 in adults 18-49 and 17.93 million viewers overall — though it has fallen off considerably since, with last Wednesday’s two-hour performance show earning a 3.6/10 in the demo and 12.94 million total viewers.

We”ll know in coming weeks whether “The Voice” can consistently out-rate “American Idol” in the weekly rankings. The NBC show had a change in judges this time around — with Shakira and Usher taking the place of Christina Aguilera and Cee Lo Green — and some of its premiere-night tune-in on Monday was likely curiosity-driven.

Following “The Voice,” rookie drama “Revolution” returned with its first episode since Nov. 26, averaging a 2.7/7 in 18-49 and 7.2 million viewers overall to win the 10 o’clock hour in demos while placing third in total viewers. It was the night’s No. 1 drama in 18-49, displacing Fox’s “The Following,” and was in line with its November average. Its fall finale averaged a 2.9/8 in 18-49 and 8.54 million viewers overall.

When counting DVR playback for original episodes only, “Revolution”  is tied with ABC vet “Grey’s Anatomy” as the season’s No. 1 broadcast drama in 18-49.

Elsewhere, ABC’s “Dancing With the Stars” (2.3/6 in 18-49, 14.1 million viewers overall) dropped a big 28% from its premiere of last week when it had no reality-show competition; still it was up about 10% in the demo vs. its second episode of last spring’s edition. And at 10, “Castle” (2.1/6 in 18-49, 10.7 million viewers overall) was on par with CBS’ “Hawaii Five-O” for second place in demos while drawing a larger overall audience than either of its drama rivals.

At CBS, the opening-hour comedies “How I Met Your Mother” (2.7/8 in 18-49, 6.8 million viewers overall) and “Rules of Engagement” (2.1/6 in 18-49, 6.2 million viewers overall) were down a bit from last week, but 9 p.m. half-hour “2 Broke Girls” was up (2.9/7 in 18-49, 8.6 million viewers overall), as was “Mike & Molly” at 9:30 (2.6/6 in 18-49, 8.6 million viewers overall). All four shows ran second to “The Voice” in 18-49, with “How I Met Your Mother” besting the music contest in men 18-34 (2.5/9 to 2.3/8).

And at 10, “Hawaii Five-O” (2.0/5 in 18-49, 8.2 million viewers overall) was down a smidge from last week.

Fox’s “Bones (1.9/5 in 18-49, 6.7 million viewers overall) and “The Following” (2.3/6 in 18-49, 6.6 million viewers overall) declined by 0.2 week to week, with the latter building on the former for a 10th straight airing.

CW’s “The Carrie Diaries” held steady (0.4/1 in 18-49, 0.9 million viewers overall) as it nears the end of its season, and was followed by a special repeat of “Hart of Dixie” (0.1/0 in 18-49, 0.4 million viewers overall), which barely registered.

Preliminary 18-49 averages for the night: NBC, 4.0/11; CBS, 2.4/6; ABC, 2.2/6; Fox, 2.1/6; Univision, 1.5/4; CW, 0.3/1.
In total viewers: ABC, 12.9 million; NBC, 11.3 million; CBS, 7.8 million; Fox, 6.7 million; Univision, 3.7 million; CW, 0.7 million.

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