‘Macy’s 4th of July Fireworks’ Only Show to Sizzle Thursday

'Macy's 4th of July Fireworks' Only

NBC easily wins night with annual special

NBC was once again the ratings winner on an Independence Day, dominating Thursday night’s network ratings battle with its annual “Macy’s 4th of July Fireworks Spectacular.”

According to Nielsen estimates, NBC drew as many young adults in primetime Thursday as the next two closest broadcast networks — CBS and Fox — combined. The two-hour Macy’s special averaged a 1.5 rating/7 share in adults 18-49 and 7.1 million viewers overall from 8 to 10 p.m., and then repeated well at 10 p.m. (1.3/6 in 18-49, 5.5 million viewers overall).

Thursday’s two-hour average demo score was down 17% (0.3) from last year’s hourlong event (1.8) but its delivery from 9 to 10 p.m. (1.9 in 18-49, 8.8 million viewers overall) was up from the comparable hour a year ago.

CBS had been in the Fourth of July game in recent years with its “Boston Pops Fireworks Spectacular,” but the net opted not to renew the annual telecast due to lower ratings amid tough competition from the Macy’s special on NBC.

Instead the net went with encores of “The Big Bang Theory” (1.2/6 in 18-49, 5.4 million viewers overall), “Two and a Half Men” (0.9/4 in 18-49, 4.2 million viewers overall), “Person of Interest” (0.6/3 in 18-49, 4.1 million viewers overall) and “Elementary” (0.6/3 in 18-49, 4.1 million viewers overall).

“Big Bang” was Thursday’s No. 1 series, beating NBC’s fireworks special in the 8 o’clock half-hour (1.2 to 0.9 in 18-49 and 5.4 million to 5.2 million in total viewers).

Fox aired a two-hour “Hell’s Kitchen” (0.6/3 in 18-49, 1.8 million viewers overall), and ABC went with encores of its Thursday summer lineup: “Wipeout” (0.4/2 in 18-49, 2.0 million viewers overall), “Motive” (0.4/2 in 18-49, 2.0 million viewers overall) and “Rookie Blue” (0.5/2 in 18-49, 2.5 million viewers overall).

Next Thursday will be a busy one on the Big Four, with NBC premiering singing competition series “The Winner Is” (which had two preview episodes last month) and “Hollywood Game Night” while CBS’ “Big Brother” makes its return to the night.

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  1. I am surprised they did so well after what they did to Donald Trump.

  2. JimO says:

    I thought the music sucked, just like last year. What did you have, maybe 2 patriotic (July-4th) songs? I muted the sound and watched the fireworks. I resented the producer’s choice of music, totally. Want decent fireworks and music as well must head over to PBS, it seems.

  3. anonymous says:

    I thought it was great. What a bunch of old fuddy dud’s writing on here! People are so anal retentive these days! Get real!

  4. Tom says:

    Thanks for the great fireworks but the music was inappropriate and offensive …Usher,Rihanna etc. what do they have to do with Independence Day? Thankfully the three patriotic selections were included at the end.

  5. debbie says:

    I LOVED CHER SHE IS SO COOL I WANT TO HEAR MORE OF THE SONG SHE SANG

  6. hjarrett says:

    Sorry, but the Macy fireworks show was terrible. The sound of the explosions were muffled by the disgusting music selected by Usher! Also the video shots didn’t stay on any view for more than 3 seconds before going to another angle, including overhead shots that lost the fireworks in the streetlights etc. Not too colorful either!

    • anonymous says:

      These days people are trying to relive the 1950’s. For God’s sake, let this generation have their own turn. There was music for all ages. Stop insisting everything has to be all your way!

    • Larry says:

      I agree. Every year I enjoy watching the fireworks with patriotic music. This was unwatchable. I don’t care how good the display was. Music is the emotional backbone. The music they chose, starting with that disgusting version of jimi Hendrix star spangled banner, to the baseless horrible pop “stars”, made this the worst presentation ever. Usually, I record it live and rewatch it a few times. This time I could barely sit through it once. DELETE. Macy’s, NBC, please get a clue. Unfortunatey, this complaint will fall on deaf ears as we are now a nation that worships mediocrity. This show confirms it.

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