Lifetime's 'Devious Maids' and ABC Family's

Both rookie dramas have grown sharply in key ratings categories over their June premieres

While CBS’ “Under the Dome” remains summer’s runaway rookie success, a pair of smaller, femme-focused cable newbies — Lifetime’s “Devious Maids” and ABC Family’s “The Fosters” — have impressed by been picking up steam in the weeks since their unspectacular premieres.

“Devious Maids,” the Marc Cherry-created sudser that was originally developed for ABC, averaged 2.78 million viewers on Sunday, a rise of 24% from the previous week (2.23 million) and a big 40% improvement over its June 23 premiere (1.99 million), according to Nielsen.

It has also been surging in key demos, going from a 0.65 rating in adults 18-49 for its premiere to a 0.99 rating on Sunday. Similarly, it went from a 1.09 in women 25-54 to a 1.45 on Sunday.

Over at ABC Family, “The Fosters” continues to look good as it winds down its rookie season. Monday’s eighth episode was the show’s most-watched yet (1.894 million) and its top-rated in adults 18-49 (0.77 rating), up more than 30% from its premiere in both categories.

It has hit highs in the network’s core demo of females 12-34 in three of the last for weeks and remains the summer’s top new cable series by this measure as well as overall viewers 12-34. Monday’s 2.09 rating in females 12-34 for “The Fosters” represented an 8% build on lead-in “Switched at Birth” (1.94) and was 50% higher than the show’s premiere score in the demo (1.39).

Showtime’s “Ray Donovan” is another first-year drama that has held up well. Its fourth-week averages on Sunday (0.58 rating in adults 18-49, 1.52 million viewers overall) were up vs. the previous week and by double-digit percentages over the show’s June 30 premiere.

 

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