Jimmy Kimmel, Kanye West Parlay Feud

Alphabet show wins easily in young adults, is more competitive than usual in households

If it was a ratings stunt, it worked,

Kanye West’s appearance Wednesday night on ABC’s “Jimmy Kimmel Live” helped the latenight program match its highest demo rating of the season and handily beat both Jay Leno and David Letterman.

SEE ALSO: Jimmy Kimmel, Kanye West Parlay Twitter ‘Feud’ Into PR

Total-viewer averages weren’t available, but preliminary Nielsen estimates of some of the country’s biggest markets show “Jimmy Kimmel Live” averaging a 1.2 rating/6 share in adults 18-49 — matching the combined deliveries of NBC’s “Tonight Show With Jay Leno” (0.7/4) and CBS’ “Late Show With David Letterman” (0.5/3).

The 1.2 matches the show’s top score in the early going this season, set last Thursday on the night of the net’s big “Scandal” season premiere. “JKL” averaged a 0.7 national rating for the first week of the TV season, ahead of Letterman (0.6) but behind Leno (0.9).

In households, a category in which Kimmel typically places behind Leno and Letterman, “JKL” was more competitive Wednesday: It did a 2.5 rating/7 share, putting it slightly behind “Tonight Show” on NBC (2.6/7) and a bit above “Late Show” on CBS (2.4/7).

For its first week of the season, ABC’s “Jimmy Kimmel Live” averaged 2.4 million total viewers, leaving it third behind NBC’s “Tonight Show” (3.7 million) and CBS’ “Late Show” (3.1 million).

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