Cloudy Ratings Start Monday for CNN’s ‘New Day’

New Day CNN

It's down from the network's year-to-date average in the time period

Nobody expected CNN to turn around its morning ratings fortunes in one day, but the first-day ratings for its “New Day” weren’t very encouraging.

Nielsen estimates that the launch of “New Day” averaged about 247,000 viewers (including 95,000 adults 25-54) from 6 to 9 a.m. — down across the board vs. the net’s ayem showing of late. Year-to-date, for example, “New Day” came in down about 20% lower; and second quarter to date, the declines are more than 30%.

“New Day,” anchored by Chris Cuomo, Kate Bolduan and Michaela Pereira, drew less than one fourth of what Fox News Channel attracted Monday morning in the same time period with its “Fox and Friends” (1.06 million) and also well behind MSNBC’s established “Morning Joe” (355,000). “New Day” did finish ahead of HLN’s “Morning Express” (215,000).

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  1. leon says:

    I was once, a CNN hardcore fan. However, when I turned on the show on Monday, I really did think that I was watching “FOX” news. There was a reason I was watching CNN. For the news. Lately I am extremely disappointed in your idea of the news. If I wanted entertainment, I would turn to FOX. Please rethink , your thinking of what we want as far as the news. Thanks..

  2. Reader says:

    Ayem is not a word; please stop using it. You should be using ‘AM.’

  3. Marilyn Capizzano says:

    Please give New Day a chance to be discovered! I was changing channels and found it and now look for it each morning. Chris Cuomo is outstanding as always. Calm Kate down–she talks over every one and pushes a “phony” gaiety. She needs to settle. Mickalea (sp) is wonderful. I am impressed with her easy, controlled demeanor. She delivers the news with charm.

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