Agents of SHIELD

ABC drama falls behind CBS vet in demos; NBC's 'Fire,' Fox's 'Mindy' hold up better than most

UPDATE: In the updated nationals from Nielsen, “Marvel’s Agents of SHIELD” rose 0.2 to a 3.3 rating/10 share in adults 18-49 and 8.66 million viewers overall, leaving it down 30% in the demo from its premiere. At CBS, both “NCIS” (3.5/11 in 18-49, 19.98 million) and “Person of Interest” (2.1/6 in 18-49, 12.35m) rose a tick. And at NBC, “The Voice” went up (4.5/13 in 18-49, 14.54m) and “Chicago Fire” came down (2.6/8 in 18-49, 8.74m), leaving the latter down a tick from its season premiere of last week. There were no changes at Fox.

FX’s “Sons of Anarchy” (2.4/7 in 18-49, 4.60m) was the No. 1 cable program of the night in most categories, placing second to “Chicago Fire” in 18-49 at 10. The MLB wild-card playoff game on TBS between Cincinnati and Pittsburgh did a 1.4/4 in 18-49 and 4.60 million viewers overall.

 

ABC’s “Marvel’s Agents of SHIELD” took a tumble Tuesday in its second week, losing about a third of its young-adult audience and finishing behind CBS’ tough “NCIS” in key demos. The entire ABC lineup of new shows was down, but just about everything on the broadcast nets slid on the second Tuesday of the season.

Of course, DVR playback and streaming could make up some of these losses, but a decline of 30% or more for “Agents of SHIELD” is certainly more than the typical 15%-20% that most new shows see. Two of this season’s other strongest performers, Fox’s “Sleepy Hollow” and NBC’s “The Blacklist,” limited their week-two declines to 11% and 13%, respectively.

ABC can hope that a good chunk of the 22 million-plus people who watched the first episode of “SHIELD” last week either on television or via online streaming will catch up with last night’s episode some time this week. The drama’s competition should be lighter next week as NBC’s hot “The Voice” gives way to “The Biggest Loser.”

NBC won the night in both adults 18-49 and 25-54, while CBS led in total viewers. ABC, despite its declines, joined NBC as the only Big Four networks up vs. the comparable night a year ago.

Looking at the numbers, “NCIS” (3.4 rating/11 share in adults 18-49, 19.3 million viewers overall) retained nearly all of its season premiere audience as auds were glued to the episode in which Cote de Pablo’s character exited. In the same hour, “Marvel’s Agents of SHIELD” (3.1/10 in 18-49, 8.4 million viewers overall) was down a little more than 30% from its premiere and placed third in its tough hour in 18-49 and 25-54.

CBS was down slightly from last year in the night’s opener, while ABC was still more than double what it was doing in key demos last year on Tuesday at 8 with “Dancing With the Stars.”

Elsewhere, NBC won each half-hour in 18-49 on the night with its expanded episode of “The Voice” (4.4/13 in 18-49, 14.2 million viewers overall) and “Chicago Fire” (2.8/8 in 18-49, 9.0 million viewers overall). The music contest was down slightly from last week, and the sophomore drama was on par with its premiere, perhaps even up a tick if it holds at 2.8 in the nationals.

Following “Agents of SHIELD” on ABC, the rest of the lineup also crumbled. Comedies “The Goldbergs” (2.2/6 in 18-49, 6.2 million viewers overall) and “Trophy Wife” (1.4/4 in 18-49, 4.3 million viewers overall) dropped 29% and 39%, respectively.

Fox’s competing comedies in the hour, “New Girl” (1.9/5 in 18-49, 3.9 million viewers overall) and “The Mindy Project” (1.5/4 in 18-49, 3.0 million viewers overall) were more competitive this time around, with the former down 10% to finish within 1 share of “Goldbergs,” and the latter holding steady and edging ahead of “Trophy Wife.”

Kicking off the night for Fox, “Dads” (1.3/4 in 18-49, 3.4 million viewers overall) and “Brooklyn Nine-Nine” (1.4/4 in 18-49, 3.4 million viewers overall) dropped for a second straight week and were lower than last year’s “Raising Hope” and “Ben & Kate” in the hour.

Like “SHIELD,” it will be interesting to see if the Fox comedies can gain viewers next week without “The Voice” as competition and now that the drama over the exit of de Pablo’s character on “NCIS” has dissipated.

At CBS, “NCIS” was followed by “NCIS: Los Angeles” (2.7/7 in 18-49, 14.8 million viewers overall) and “Person of Interest” (2.0/6 in 18-49, 12.2 million viewers overall), both of which were down about 10%. “Person” placed second to “Chicago Fire” in 18-49 and 25-54, but finished handily ahead of ABC’s stumbling “Lucky 7″ (0.8/2 in 18-49, 2.8 million viewers overall), which declined more than 40% from its premiere.

Preliminary 18-49 averages for the night: NBC, 3.8/11; CBS, 2.7/8; ABC, 1.9/6; Fox, 1.5/4; CW, 0.4/1.

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