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ABC Snaps NBC’s Lengthy Evening News Demo Win Streak

Diane Sawyer's 'World News' tops 'Nightly News with Brian Williams' for first time since 2008

ABC’s “World News with Diane Sawyer” ruled as the top-rated evening news program in the key demo for advertising last week, putting an end to a nearly five-year streak by NBC’s “Nightly News with Brian Williams.”

According to Nielsen estimates for the week of July 22-26, “ABC World News” averaged 1.917 million adults 25-54 to 1.879 million for “NBC Nightly News” and 1.506 million for “CBS Evening News with Scott Pelley.” The Alphabet program, which was boosted by Sawyer’s exclusive interview with Juror B29 in the George Zimmerman trial, was up vs. the comparable week a year ago, while NBC and CBS were both down.

The first evening news demo victory for ABC since October 2008 capped weeks of momentum for the Sawyer-fronted broadcast, which recently beat the NBC show twice in the same week in adults 25-54 for the first time in more than three years.

NBC remained on top in total viewers with 7.536 million, followed by ABC (7.287 million) and CBS (5.954 million). But this is the closest “World News” has been to “Nightly News” in this category since last September.

 

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