WWE Reaches 20 Million Unique Viewers in a Single Week

WWE's Ryback knocks down John Cena

Numbers count views for 'Raw,' 'SmackDown,' 'Total Divas,' 'Main Event,' 'WrestleMania 29'

WWE has reached a recent milestone, with its programming watched by 20 million unique people in a single week, the company said.

While the number is not an historic record, it is a key stat for a program producer at a time when viewers, especially young men, are getting harder to reach by broadcasters and attract each week to their series.

The 20 million figure counts unique viewers across all of its series, including “SmackDown” on Syfy; the special broadcast of “WrestleMania 29” on NBC; new reality show “Total Divas” on E!; “Raw” on USA Network; and “Main Event” on ION Television.

Altogether, when added up, they are higher than the Nielsen average most often used because they count people who tuned in to a show for only six minutes. Nielsen typically releases those stats two days after a show airs.

“WrestleMania 29” first aired as a PPV in April, with the event taking place from New Jersey’s MetLife Stadium.

The special airing on NBC improved the network’s ratings by 39% with males 18-49 during the time period over the past four weeks and was watched by more than 3 million, ranking No. 1 among most male demos.

“SmackDown” was the most watched program on cable among all males on Aug. 2. Show drew 4.3 million uniques.

“Total Divas,” airing Sundays on E!, grew viewership in its second week on Aug. 4, and was up in most key demos, including 18-49 by 4%, 18-49-year-old women (5%) and total viewers (14%). It was the most watched unscripted series for the time period. Series episode was repeated several times during the week.

Monday Night Raw,” on Aug. 5, also attracted 8 million unique views and was watched by more 18-34-year-old males than any other program on broadcast TV.

And “WWE Main Event,” airing Wednesdays on ION Television, was watched by more viewers than every program on The CW, AMC, Spike TV or Bravo, WWE said.

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  1. max brown says:

    How About a match between the Watts & the Shield(s) ?

  2. r.v.d says:

    hello mr. macmaon ilove summer slam when can i watch summer slam show?

  3. Dre says:

    Also love the new WwE YouTube Money in the Bank Show!

    #goodstuff

  4. Jared says:

    It’s really hard to believe that many people watch the show. I used to watch WCW in its prime and it was far more interesting. Then WWF got interesting, sometimes to interesting, but still. It’s not an exciting show. People come out, they talk vaguely about how they should win with little personality and precious little work into whatever storyline they are doing it seems. There’s 3 guys who are supposed to be like the NWO was, except they didn’t seem to have a point. Are they taking over the show? Are they trying to take people out? For what reason? Geez, is it so hard to give them a simple history?

    Reality shows have really ruined some people’s minds regarding television.

  5. Check your facts next time says:

    Also, now that even the author seemingly acknowledges that WWE’s initial claim of it being a “record-breaking week” was a fabrication made up by WWE PR, why not acknowledge that “20 million unique viewers” was also a WWE PR fabrication? Writing factually inaccurate WWE press releases for a living should be left to the pros in WWE PR. Please don’t try to pass one off as an actual news story on Variety.

  6. Check your facts next time says:

    Shame on the author for not doing 30 seconds of research to discover that WWE PR was conning him.

  7. WWE Communications says:

    The numbers many of you are citing are AVERAGE viewership numbers which are, in general, available from Nielsen the next business day after a program airs. These numbers represent the AVERAGE number of viewers who are watching a program on any given minute during a telecast. Unique viewership, or the total reach of a program, is available two business days after a program airs and these numbers represent the total number of people who watched some or all of a program.

    Nielsen also allows you to look at the UNIQUE viewership across a number of programs/telecasts. The 20 million viewers represents all non-duplicated viewers who watched some or all of at least one of WWE’s programs/telecasts during the week.

  8. I get the viewership breakdowns for every single show, and the most you can get to if you presume that every single viewer only watches one show (meaning Raw viewers ONLY watch Raw, Smackdown viewers ONLY watch Smackdown, Total Divas viewers ONLY watch Total Divas, zero crossover whatsoever), the best you can get to is 11 million. It appears what WWE did was claim that each hour of Raw consisted of totally different viewers, meaning anyone who watched hour one ONLY watched hour one, hour two viewers ONLY watched hour two, etc. Even then you can’t quite hit 20 million. The actual viewership for the shows this week was 4.18 million for Raw, 900,000 for Main Event, 1.53 million for Total Divas, 2.75 million for Smackdown and 1.92 million for the WrestleMania special on ABC, and of those 11 million, again, you have to presume that there was ZERO overlap between shows.

  9. Matrices says:

    Questionable record, it seems to be just because they aired more shows than usual.

  10. BIG Dave says:

    LMAO

  11. George Thorogood says:

    Somebody got snowed big-time on this story. Raw was watched by 4.18 million people, not 8 million, for one.

    WWE this past week was 4.18 million for Raw, 2.75 million for Smackdown, 1.0 million for Main Event and 1.53 million for Tital Divas.

    Plus, in 1988, just one television show by WWE did 33 million and it’s likely that week with all shows they’d have been close to 45-50 million. So how is this a story?

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