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‘Walking Dead’ Tops Sunday’s Big Sports Action in Young Adults Demo

Zombie drama draws 12.9 million total viewers

AMC’s “The Walking Dead” continues to put up monster numbers, with Sunday’s episode topping both “Sunday Night Football” and the World Series among young adults.

In preliminary Nielsen estimates, “Walking Dead” averaged a 6.8 rating in adults 18-49 — down from last week’s 7.1 but still comfortably above any other entertainment telecast for the week.

The three episodes this season have produced the show’s three best “live-plus same-day” 18-49 scores to date.

The football game on NBC between Green Bay and Chicago delivered an estimated 6.3 rating in the demo, while the Fall Classic did roughly a 5. The week’s biggest broadcast rating for a series was the 5.2 on Thursday for CBS’ “The Big Bang Theory.”

The tallies for the scripted shows, of course, will swell with DVR playback, while the sports gain very little. On average, the fall’s first two episodes of “Walking Dead” have added 4 million viewers (including 3 million adults 18-49) with three days of DVR playback.

In total viewers, Sunday’s 9 p.m. telecast drew 12.9 million viewers, down from last week’s . For its two telecasts last night, “Dead” drew 15.8 million, off slightly from last week’s 16 million.

The World Series and football drew Sunday’s largest overall audiences, though it’s tough to say, based on the prelim results, which will finish on top.

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