'Voice' Stays Hot Tuesday Audiences Not

NBC edges CBS in young adults; Eye's 'NCIS' hits season low but net rolls in total viewers

Two years after NBC rolled out a twist on the music competition genre and scored big with “The Voice,” its attempt at doing the same with a dating show, “Ready for Love,” got off to a modest start on Tuesday.

Despite airing after the top-rated “Voice,” the two-hour launch of “Ready for Love” merely matched last year’s Tuesday bow of “Fashion Star” and saw its young-adult audience decline with each half-hour. NBC still won the night in adults 18-49 while CBS led in other categories despite a season low by “NCIS.”

According to preliminary national estimates from Nielsen, “The Voice” kicked off Tuesday for NBC with a strong 4.2 rating/13 share in adults 18-49 and 13.0 million viewers overall — down about 5% from last week when it faced a repeat of “NCIS” but easily the top show of the night in young adults. From 9 to 11 p.m., though, “Ready for Love” settled for a 1.6/4 in 18-49 and 3.8 million viewers overall, with its 10 o’clock hour lagging older-skewing dramas on CBS and ABC in adults 18-49.

“The Voice” also debuted on a Tuesday in April, in 2011, but it opened with an impressive 5.1/13 in 18-49 and is currently TV’s top-rated reality program in key demos. NBC had originally scheduled “Ready for Love” for Sundays, but gave it an upgraded timeslot behind “The Voice” on Tuesdays when the net’s scripted fare on the night (“Go On,” “The New Normal” and “Smash”) fizzled.

Elsewhere Tuesday, typically steady “NCIS” (2.6/8 in 18-49, 16.7 million viewers overall) drew one of those head-scratching kind of numbers, down more than 15% in the demo and about 2 million total viewers from its most recent original of two weeks ago; still, it was the night’s No. 1 scripted show in 18-49 (tie), 25-54 (4.1/11) and total viewers.

The net’s 9-11 p.m. dramas held up better vs. their most recent original episodes, with “NCIS: Los Angeles” (2.6/7 in 18-49, 13.9 million viewers overall) winning its hour and matching its March 26 delivery, and “Golden Boy” (1.5/4 in 18-49, 7.9 million viewers overall) was the narrow 18-49 leader at 10 p.m., up a tick from two weeks ago.

At Fox, “Hell’s Kitchen” (1.8/6 in 18-49, 4.4 million viewers overall) was down 10% from last week, placing third in demos in the 8 o’clock hour. And from 9 to 10 p.m., “New Girl” (2.2/6 in 18-49, 4.2 million viewers overall) and “The Mindy Project” (1.5/4 in 18-49, 2.8 million viewers overall) matched their demo score of two weeks ago when they both aired first-run episodes. (They were also up a couple of ticks each vs. their special Thursday airings with original episodes last week.)

ABC continues to see its diving series “Splash” decline (1.2/4 in 18-49, 5.2 million viewers overall), and that led into lower than usual numbers for the “Dancing With the Stars” results show (1.9/5 in 18-49, 11.8 million viewers overall); still, “Dancing” matched or beat (depending on the nationals) NBC’s “Ready for Love” premiere head-to-head in 18-49. And at 10, “Body of Proof” (1.4/4 in 18-49, 9.1 million viewers overall) was in line with last week, tying for the 25-54 lead and winning in total viewers.

CW aired the first original in five weeks of “Hart of Dixie” (0.6/2 in 18-49, 1.2 million viewers overall), which matched that March 5 result despite the additional competition from “The Voice.” It was followed by a repeat of “America’s Next Top Model” (0.3/1 in 18-49, 0.7 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 2.4/7; CBS, 2.2/6; Fox, 1.8/5; Univision, 1.6/5; ABC, 1.5/4; CW, 0.4/1.

In total viewers: CBS, 12.8 million; ABC, 8.7 million; NBC, 6.9 million; Fox, 4.0 million; Univision, 3.9 million; CW, 1.0 million.

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