‘Voice’ Finale Dominates Tuesday, But Loses Lots of Young Viewers From Last Year

The Voice

NBC contest down 20% in 18-49 while up the same amount among viewers 50 and older

UPDATE: In Nielsen’s updated nationals released Wednesday afternoon, NBC’s “The Voice” grew to a 4.0/11 in 18-49 and 14.01 million viewers overall, leaving it down 18% in the demo and 1% lower in total viewers from its year-ago finale, which was the show’s top-rated closer to date in 18-49 (4.9).

The only other original series to see a change in the updated numbers was CBS’ “Person of Interest,” which edged up to a 2.0/6 and 12.40 million.


NBC’s “The Voice” dominated Tuesday’s ratings race in key demos with its live finale, but the music contest was down about 20% in young adults from last year. CBS, meanwhile, won easily in total viewers with its crime dramas.

According to preliminary national estimates from Nielsen, the fifth-season finale of “The Voice” averaged a 3.9 rating/11 share in adults 18-49 and 13.8 million viewers overall from 9 to 11 p.m., up 26% week to week in the demo for the show’s best score in eight weeks.  In total viewers, it was up 20% from the previous week and the largest audience for the show since Oct. 1 (its second week of the season).

Despite the still-strong scores, Tuesday’s finale represents a 20% year-over-year falloff in 18-49 for “The Voice,” which concluded its first edition of last season (and its third season overall) with a 4.9 rating; it was also 11% below its spring-season finale (4.4). It held up better in total viewers, with Tuesday’s finale down just 2% from last year.

Looking at the other age breakdowns, it’s interesting to note that “The Voice” lost viewers on the younger end. It was down vs. last year by 12% in adults 25-54 (5.1 vs. 5.8) and up about 20% in adults 50-plus (accounting for 1.3 million of its gained viewers) — but came in down 27% in persons 12-34 (2.7 vs. 3.7).

“The Voice” is hardly alone in showing declines this fall, though, as other reality staples like “Survivor,” “Amazing Race,” “Dancing With the Stars” and “The X Factor” have fallen off in 18-49 as well.

Opening the night for NBC was “The Biggest Loser” (2.0/6 in 18-49, 7.0 million viewers overall), which was up a bit week to week in 18-49 while drawing the program’s largest overall audience since its season premiere on Oct. 15.

CBS was the only broadcast network to air scripted originals on Tuesday, placing a solid second on the night in 18-49 and 25-54 with its dramas “NCIS” (2.8/9 in 18-49, 19.4 million viewers overall), “NCIS: Los Angeles” (2.4/7 in 18-49, 15.3 million viewers overall) and “Person of Interest” (1.9/6 in 18-49, 12.1 million viewers overall). “NCIS” and “NCIS: Los Angeles” were about on par with their most recent originals, but “Person of Interest” was down about

The “NCIS” shows were also the two most-watched programs on the night as CBS cruised to victory in total viewers.

Elsewhere, ABC aired encores of “Marvel’s Agents of SHIELD” (0.8/2 in 18-49, 3.2 million viewers overall), “The Goldbergs” (1.0/3 in 18-49, 3.2 million viewers overall) and “Trophy Wife” (0.7/2 in 18-49, 2.4 million viewers overall) and a fresh hour of “What Would You Do?” (0.7/2 in 18-49, 2.5 million viewers overall). “Goldbergs” again showed something by building a bit on its “SHIELD” lead-in and beating Fox’s repeat of “New Girl” (0.7/2 in 18-49, 1.5 million viewers overall) head-t0-head.

Fox went with all repeats of its comedies on Tuesday, seeing its best numbers kicking off the night with “Dads” (1.0/3 in 18-49, 2.4 million viewers overall). It was followed by “Brooklyn Nine-Nine” (0.7/2 in 18-49, 1.9 million viewers overall), “New Girl” and “The Mindy Project” (0.7/2 in 18-49, 1.4 million viewers overall).

CW went with repeats of “The Originals” (0.3/1 in 18-49, 0.9 million viewers overall) and “Supernatural” (0.7/2 in 18-49, 0.9 million viewers overall).

Preliminary 18-49 averages for the night: NBC, 3.3/10; CBS, 2.4/7; ABC and Fox, 0.8/2; CW, 0.3/1.

In total viewers: CBS, 15.6 million; NBC, 11.5 million; ABC, 2.8 million; Fox, 1.8 million; CW, 0.9 million.

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