VMA Awards Bounce Back in the Ratings With 10.1 Million Viewers

Ratings: VMA Awards Draw 10.1 Million

Sunday's show from Brooklyn also exploded across MTV's Web, mobile and social channels

Sunday’s telecast of the “MTV Video Music Awards” drew more than 10 million viewers in its first airing, as Justin Timberlake, Taylor Swift and Bruno Mars helped show bounced back from its low tallies of last year.

The first awards show to be broadcast live from Brooklyn’s Barclays Center, the VMA Awards averaged an estimated 10.1 million viewers in its premiere from 9 to 11 p.m. — up from the 16-year low of 6.13 million it drew a year ago when the VMAs were shifted to Thursday night and an earlier start time.

Despite the bounce-back, the VMA Awards came in below its viewership of 2011 and 2012, according to Nielsen. But it was higher than any year from 2006-2010.

A second airing of the VMA Awards late Sunday drew 2.8 million viewers, bringing the cume audience for the night to 12.9 million.

Timberlake was the big winner of the night, taking home the top prize for video of the year for “Mirrors” and a special achievement honor, and also led an onstage reunion of boy band ‘N Sync. Hip-hop artists Macklemore & Ryan Lewis, Taylor Swift and Bruno Mars were among other top winners, with Macklemore & Lewis taking home three awards, including best hip-hop video.

The 2013 “MTV Video Music Awards” also was a huge player across MTV’s Web, mobile and social channels, with Sunday ranking as the biggest VMA day in history. More than 4 million fans visited VMA content on MTV.com, mobile Web and MTV app, generating more than 15 million total streams — five times higher than last year’s show day.

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  1. Darkman says:

    I think Justin would do a great job.

  2. z.amil says:

    If the VMA’s forgot about L. Del Rey, then I guess they forgot about class. I’m not disappointed. I didn’t even know the VMA’s were on.

  3. Tracy Pearson says:

    They should have stopped the “performance”, removed Miley, and apologize to the World, yea like that would happen. Next up Total Nudity in Prime Time!!! Get the kids ready Mom and Dad cause that’s next. You are right about Miley being a product of today’s America, and it’s because of our apathy that this kind of crap is allowed to happen. I promise you this, if we were to boycott Miley and all of her products she will become a memory just like all the rest. Take away the cameras and the money, then lets take a look at Ms. Cyrus. From Disney to Destruction in 6 seconds. Way to go. This is just another reason I don’t own a TV. Pick up a book America and these kind of things will stop happening, but no. We have to watch. Why?

  4. bolle says:

    I say go for it Miley for she is the product of today’s America. As part of today’s Libertarian “I can do and say what I want when I want”, (she is the Good). As part of the entertainment capitalistic machine to make money , “anyway I can”, ( she is the Bad) and as the Liberal Progressives preach no constraint to actions we have Miley (the ugly)

    • completely agree with you. miley did a great job mirroring today’s youth with their ignorance as well as tooting the ol’ cliche “sex sells”. she’s now forced to inject sex into everything in order to sell it

  5. Steve says:

    Ratings aside, it was a terrible show. Katy Perry’s performance was an anti-climax and the indoor stage was all pit and no pomp. Even though one of the red carpet hosts said “literally everyone is here,” the audience was so devoid of stars that nearly every other shot was a cutaway to the oh-so-annoying Taylor Swift.

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