USA-Mexico Soccer Sets Ratings Records for UniMas, ESPN

The World Cup qualifying match draws a combined 7 million viewers Tuesday night

Tuesday night’s FIFA World Cup qualifying match between Mexico and the Unites States averaged a big 7 million combined viewers on ESPN and Spanish-language broadcaster UniMas.

According to Nielsen estimates, 4.58 million watched the 0-0 tie on UniMas, making it the most-watched telecast to date on the Univision-owned network. The previous high was set by the CONCACAF Copa Ora (Gold Cup) match between Mexico and Guadalupe in June 2007.

UniMas beat big-brother network Univision as well as Telemundo to stand as the No. 1 Spanish-language broadcast station during the time period in half of the country’s top 10 markets (Los Angeles, Chicago, San Francisco, Dallas and Houston).

Among adults 18-34, the soccer match drew 1.5 million viewers to rule as the No. 3 primetime program on all of television Tuesday night. It had a median age of just 34.1.

The match from Mexico City also fared pretty well with English-speaking audiences, drawing 2.39 million viewers on ESPN — the largest crowd for a FIFA World Cup qualifying match (or international friendly) on an ESPN network. This is double the 1.19 million viewers that watched the Mexico-USA match in February 2009, which had set the previous ESPN record (on ESPN2).

Birmingham, Als., was the top market for ESPN (2.9 rating), followed by Austin, Texas (2.6) and Seattle-Tacoma, Wash. (2.4).

More TV

  • 'Saturday Night Live' Parodies Amazon's Search

    'Saturday Night Live' Parodies Amazon's Search for a Headquarters Home (Watch)

    Tuesday night’s FIFA World Cup qualifying match between Mexico and the Unites States averaged a big 7 million combined viewers on ESPN and Spanish-language broadcaster UniMas. According to Nielsen estimates, 4.58 million watched the 0-0 tie on UniMas, making it the most-watched telecast to date on the Univision-owned network. The previous high was set by […]

  • Jessica Chastain Hosts 'SNL' With Important

    Jessica Chastain Hosts 'Saturday Night Live' With Important Message for Women on the Eve of the 2nd Annual Women's March (Watch)

    Tuesday night’s FIFA World Cup qualifying match between Mexico and the Unites States averaged a big 7 million combined viewers on ESPN and Spanish-language broadcaster UniMas. According to Nielsen estimates, 4.58 million watched the 0-0 tie on UniMas, making it the most-watched telecast to date on the Univision-owned network. The previous high was set by […]

  • Fisher Stevens, Ross Kauffman Team for

    Fisher Stevens, Ross Kauffman Team for Discovery Documentary 'Taken By the Tiger'

    Tuesday night’s FIFA World Cup qualifying match between Mexico and the Unites States averaged a big 7 million combined viewers on ESPN and Spanish-language broadcaster UniMas. According to Nielsen estimates, 4.58 million watched the 0-0 tie on UniMas, making it the most-watched telecast to date on the Univision-owned network. The previous high was set by […]

  • Peter Dinklage Thinks It's 'the Perfect

    Peter Dinklage on Why It's 'the Perfect Time' to End 'Game of Thrones'

    Tuesday night’s FIFA World Cup qualifying match between Mexico and the Unites States averaged a big 7 million combined viewers on ESPN and Spanish-language broadcaster UniMas. According to Nielsen estimates, 4.58 million watched the 0-0 tie on UniMas, making it the most-watched telecast to date on the Univision-owned network. The previous high was set by […]

  • NBCUniversal Content Studio Plucks Peacock TV

    NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video

    Tuesday night’s FIFA World Cup qualifying match between Mexico and the Unites States averaged a big 7 million combined viewers on ESPN and Spanish-language broadcaster UniMas. According to Nielsen estimates, 4.58 million watched the 0-0 tie on UniMas, making it the most-watched telecast to date on the Univision-owned network. The previous high was set by […]

  • Paul Bettany2017 Lincoln Center Corporate Fund

    'The Crown': Paul Bettany in Talks to Play Prince Philip

    Tuesday night’s FIFA World Cup qualifying match between Mexico and the Unites States averaged a big 7 million combined viewers on ESPN and Spanish-language broadcaster UniMas. According to Nielsen estimates, 4.58 million watched the 0-0 tie on UniMas, making it the most-watched telecast to date on the Univision-owned network. The previous high was set by […]

More From Our Brands

Access exclusive content