Upfronts: MundoFox Forges Ahead with Novelas, ‘X Factor’

Still Luna

Partners commit to Spanish-lingo net with range of fresh programming

MundoFox, the Spanish-lingo broadcast net launched last summer by Fox in partnership with Colombia’s RCN, is plowing ahead with a slew of new novels and other series for its second season despite a slow start in the increasingly competitive Hispanic TV ratings race.

Along with a slew of telenovelas, projects coming to MundoFox will be a Spanish-lingo spin on “The X Factor” (“El Factor X”), segs of FX’s new immigration-themed drama “The Bridge,” starring Demian Bichir, and “The Golden Boys,” a boxing docu-drama series produced by Mario Lopez and Oscar de la Hoya. MundoFox’s upfront announcement reinforced Fox and RCN’s commitment to the network, which is designed to court U.S.-born Hispanics who consider themselves bi-cultural, or “All-American Latinos.”

“We have supercharged the network with an expanded number of original programs that are universally relevant, bring up the Mexican flavor and put on the network some of the biggest and most beloved talent names,” said Emiliano Saccone, prexy of MundoFox.

MundoFox bowed in August and has so far struggled to make munch of a dent in the national Hispanic TV market dominated by Univision. MundoFox’s launch came as just as NBCUniversal began revving up programming for Telemundo in an effort to chip away at Univision’s wide lead.

MundoFox’s novela sked includes new entries from the creator of “Ugly Betty” and skeins featuring well-known Mexican actors such as Humberto Morita and Barbara Mori, who plays a DJ who heads a cult by night in “Luna” (pictured). “El Capo 3” is a new installment of a popular crime drama series. “Amor Con Angel” is a fantasy story involving a young woman’s love for iconic Mexican comedian Cantinflas.

MundoFox’s 2013-14 program slate was unveiled as part of the Fox Hispanic Media upfront presentation on Wednesday at Lincoln Center’s Alice Tully Hall.

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  1. Humberto Zurita, not Morita

  2. Ron Lyon says:

    Among the most notable announcements at the MundoFox upfronts was the U.S exclusive deal between the network and Marco Antonio Regil, arguably one of Mexico’s most successful and endearing television personalities.. Regil just launched MF’s second season of Minuto Para Ganar “Minute to Win It.”

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